Unicist Binary Actions are based on the functionality of processes and are composed by two synchronized actions where the first one opens possibilities and the second one ensures results.
The management of adaptive environments requires developing two actions that aim at the same purpose:
- one action to influence the environment
- and a second action to achieve results.
The definition and use of specific binary actions require having in mind the concepts and the generic binary actions and their synchronicity.
Binary Actions in Strategy & Business Intelligence
The functionality of binary actions applied to strategy and BI is centrally focused on the development of maximal strategies to grow and minimum strategies to ensure the achievement of results. The implementation of all strategies is defined by the binary actions that execute the actions that have been defined.
Business Intelligence provides the input to strategy building based on the interpretation of the information of the environment and defines the basic binary actions that define what is possible to be achieved. The use of binary actions in strategy requires using functional design to emulate and simulate the field of action.
Binary Actions in Marketing & Sales
In commercial activities, marketing and sales are the two basic binary actions that are used. On the one hand, marketing positions the products and services while sales close the deals. These binary actions adopt multiple shapes according to the characteristics of the market, the competitors, the type of buying processes, and the power of the brands.
Like any other human action, buying decisions are driven by the concepts people have in their minds. Therefore, it is necessary to design the binary actions according to the concepts the potential buyers have. It requires managing both the objective and the subjective functionality of the value propositions. The use of binary actions in marketing and sales is frequently intuitive.
Binary Actions in Organization & Management
The organization of work processes always includes aspects that deal with productivity and aspects that deal with quality. These are the two basic binary actions that need to be managed considering the processes’ functionality and operation.
The organization of binary actions requires managing the root causes of their functionality while their use requires only having operational knowledge of each one of them. The building of binary actions requires using unicist functional design to include them in cobots or applications that allow managing them without making the binary structure noticeable.
Binary Actions in Information Technology
The design of systems and applications of any kind requires being aware of the binary actions that need to be managed to achieve the functional results that have been defined. This requires, in most cases, using business objects and catalysts to ensure the achievement of results.
All the objects and catalysts used in businesses require being part of a set of binary actions to ensure that their function is needed and adequately fulfilled. The design of binary actions in IT requires using functional design to build them.