Unicist Business Strategy: A Value Adding Strategy
The unicist strategy emulates the intelligence of nature by developing maximal strategies to grow and minimum strategies to ensure survival. This strategy manages the root causes of processes to build catalysts to accelerate business functions. It uses UBAs -unicist binary actions- and objects to ensure the generation of value in complex adaptive environments.
The unicist strategic approach is based on the knowledge of the concepts and fundamentals of business processes that define the root causes of their functionality.
The unicist evolutionary approach, which is a generic catalyst, emulates the intelligence and evolution of nature using unicist artificial intelligence. Based on this approach, each competitive strategy includes a maximal strategy to grow and a minimum strategy to ensure results.
The unicist logic, included in the unicist artificial intelligence module, allows managing the unified field of business functions and define their strategies.
The unicist artificial intelligence module allows emulating the functionality of strategies and developing the necessary pilot tests to confirm their functionality.
Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.
Unicist Strategy: An Emulation of Nature
The discovery of the ontogenetic intelligence of nature opened the possibility of understanding and influencing nature and complex adaptive systems.
The emulation of nature was the basis for the development of the Unicist Strategy and its applications to all the fields of human activities that require a strategic approach. Thus, the maximal strategies to expand the boundaries and the minimum strategies to survive were established.
The unicist logic allowed transforming supplementation and complementation laws into strategic functions that drive the maximal and minimum strategies making evolution reasonable, understandable and predictable.
Therefore, the simplicity of the unicist strategy is based on the emulation of the intelligence that underlies nature.
The Past and the Future are not Symmetric
Unicist strategies are only necessary to deal with adaptive environments which, by definition, evolve.
As adaptive environments always deal with actions that have to happen in the future, the forecasting of the future scenarios is the first step for developing unicist strategies.
But the past and the future are not symmetric. The past and the future are only symmetric in stagnated environments.
Without having a valid future scenario, the concept of Sun Tzu is not applicable.
“If you know the enemy and know yourself,
you need not fear the result of hundred battles.
If you know yourself but not the enemy,
for every victory gained you will also suffer a defeat.
If you know neither the enemy nor yourself,
you will succumb in every battle.”
Specific Strategy Building
Specific strategies are based on the input provided by the wide context scenarios and the restricted context scenarios.
These scenarios have to provide the information of the gravitational forces that influence the specific activity, the possibilities for developing them, the catalysts that may exist and the inhibitors that need to be avoided or accepted as limits for the strategy building.
An organization or individual is equilibrated when maximal strategies are being developed while minimum strategies are built to ensure the survival.
Maximal strategies are designed to expand the boundaries of an individual or organization, while minimum strategies happen within the boundaries of an organization.
That is why maximal strategies require dealing with uncertainty and risks and only a conscious knowledge of the unified field that integrates the wide context, the restricted context, the specific strategy and the architecture of the solution allows managing it.
To deal with maximal strategies it is necessary to have a high level of consciousness that allows dealing with backward-chaining thinking that allows envisioning the solution.
Backward-chaining thinking implies approaching a strategy with a hypothetical solution and beginning a falsification and validation process that allows building a final solution.
Minimum strategies are those that happen within the known boundaries of an individual’s or organization’s activity working in a context of certainty.
The steps to be followed to build a specific strategy are the following:
- Define the goals to be achieved based on the information of the wide context and the restricted context scenarios.
A) Define the nature of the individual or organization to be followed.
B) Define the trade-off the individual or organization has to do in order to achieve growth.
C) Define the growth that has to be achieved.
- Define the hypothesis of the value proposition to be posed to develop the maximal strategies.
- Define what has to be won beyond the boundaries of the present activity.
- Define the influence that is necessary and is available to develop the maximal strategy.
- Confirm the value proposition to be posed to expand the boundaries.
- Define the survival conditions for the individual or organization.
- Define the win-win approach to be done to put the minimum strategy into action.
- Define the prices to be paid in order to sustain survival.
- Confirm the conditions of survival of the individual or organization.
- Develop the necessary destructive and non-destructive tests.
The Ontogenetic Map of Business Strategy Building
The process consists of transforming each of the fundamentals of the specific strategy building map into an operational process or object. This transformation requires having a sound knowledge of strategy building in adaptive environments: there are no univocal cause-effect relationships and root causes need to be known in order to manage the bi-univocal relationships among the entities that integrate the unified field.
While the drivers of a business strategy are the goals to be achieved, the authoritative role of a strategy is given by the recognized solution power of those who develop the actions. Goals can be achieved when there are trends to be followed, which establish the environment that allows saving energy by following them. Each of these fundamentals requires achieving the necessary threshold of energy to become possible.
Having a differentiated value proposition is what makes the development of maximal strategies to grow possible. These value propositions are acted out by the competitive advantage that has to be measured compared with the alternatives that are available in the environment.
When the competitive advantage has a functional approach, the asymmetric complementation with negative slope is what allows transforming the existing differentiated proposition into a functional proposition that generates growth.
The development of minimum strategies to grow depends on having the possibility of achieving a profitable critical mass in the business. This means that it is necessary that one has the possibility of developing actions that satisfy extreme needs in the environment and has the necessary level of influence and credibility in such environment to achieve the goals.
When this potential possibility exists, there has to be an action that satisfies urgent problems within the framework of the trends of the environment. The minimum strategy is confirmed when these fundamentals achieve the necessary threshold to work as a profitable critical mass.
Basic Types of Business Strategy
An organization or individual is equilibrated when maximal strategies are being developed while minimum strategies are built to ensure the survival. Maximal strategies are designed to expand the boundaries of an individual or organization, while minimum strategies happen within the boundaries of an organization.
1) Surviving Strategies
These are the strategies that aim at ensuring survival within the boundaries of an activity. These strategies are natural for marginal activities developed by people who work at the “border” of their environment.
2) Defensive Strategies
They are based on establishing the necessary operational and control systems to defend the “borders” of their activity. They are power driven because they need to exert power in order to defend their activity.
3) Dominant Strategies
They are focused on developing the necessary value propositions that can be sustained with their influence. They tend to impose functional monopolies that allow them to establish the standard for their activities in the environment.
4) Influential Strategies
They are based on exerting influence by improving the value proposition of their competitors. They are based on having the necessary speed to be “faster” than the competitors, which allows them to win in their environment.
Unicist Tactics: The use of Unicist Binary Actions
Unicist tactics transforms strategy into actions. It is based on the use of unicist binary actions (UBAs) that allow transforming the concepts included in a strategic approach into actions that allow ensuring the achievement of results. There are two types of UBAs
- Asymmetric complementation builders – UBA Type 1
These are UBAs that catalyze and drive the strategy based on the context.
- Symmetric complementation builders – UBA Type 2
These are UBAs that catalyze and drive the strategy internally.
The characteristic of catalyzing processes in the social and business fields is that they need to exist before the process begins. They establish a sort of “framework” of the strategy that accelerates and ensures the functionality of a strategic approach in adaptive environments.
The use of UBAs is based on the use of ambiguous language that allows integrating the four types of UBAs in one object or develop two objects, one integrating the asymmetric complementation building with the benefit assurance and another one that integrates the assurance of added value and the compromise that enhances the self-sufficiency of the counterpart.
The unicist strategy is necessary to influence adaptive environments. It is based on the generation of added value and also includes competitive aspects that deal with the management of competition.
The unicist strategy and the unicist tactics define the way to develop actions in adaptive environments in order to be able to influence the environment to generate results. They are based on the existence and functionality of appropriate processes to generate value. The design of UBAs requires managing the unicist evolutionary approach and the use of pilot tests to confirm their functionality.
Pilot Testing of Strategies
Strategies are omnipotent fantasies unless they have been tested. The testing of strategies implies testing their functionality and requires a precise design of the tests. The “trial and error” use of objects is not a pilot test.
Pilot tests are the drivers of the unicist reflection processes. Pilot tests have two objectives:
- Destructive testing of strategies
- Non-destructive testing of strategies
1) Destructive Testing
Destructive testing, in the field of complex problems, implies finding the limits of the validity of a given knowledge. To do so, it is necessary to develop experiences in homologous fields until the limits of validity are found. This testing defines the unified field that can be apprehended.
The falsification process is a destructive test for knowledge that is applied to realities with incomplete homologies. The destruction occurs when a condition is found to demonstrate the fallacy of the knowledge.
2) Validation – Non-destructive Testing
Validation implies the factual confirmation of the validity of knowledge. Validation is achieved when knowledge suffices to exert influence on a reality in a predictable way.
The non-destructive testing process is homologous to a non-destructive test in the field of material research. Validation implies cause-effect relations. Therefore, validation can only be applied to a simplified field of a complex reality.
Conclusion: there are no strategies, just strategists
This does not mean that there are no objective aspects of strategy. It means that the necessary objective aspects of a strategy do not exist if they do not fit into the strategist’s mind.
The Unicist Research Institute