The Breakthrough in Science
There is nothing in the universe, which is part of a system, that does not work with a purpose, an active function, and an energy conservation function. This triadic structure defines the concepts and functionality of things.
The Triadic Functional Structure of Airplanes
The purpose of flying an airplane can be considered to move from one airport to another.
The active function is given by their propulsion and the energy conservation function is given by the lift provided by the wings.
The binary actions to make an airplane fly begin by producing the propulsion that generates the necessary speed of the airflow on the wings of the airplane to generate the lift.
The Triadic Functional Structure of an Electric Motor
The purpose of an electric motor is to convert electrical energy into the mechanical energy. DC motors and AC motors are based on the same essential principles that define their triadic structure.
Their active function is based on transforming electrical energy into magnetic energy.
The energy conservation function transforms the magnetic energy into mechanical energy.
The binary actions of the process are, on the one hand, the transformation of electrical energy into magnetic energy and, on the other hand, the transformation of the magnetic force into mechanical energy.
These processes happen within the rotor and the stator of an electric motor.
The Functionalist Approach
The unicist functional approach was developed to manage the concepts that underlie the functions that are being managed, being they functions of living beings or artificial adaptive systems or environments.
The unicist functionalist approach made businesses reasonable, understandable, and predictable. It empowers their customer orientation, adaptability, and growth, increasing their shareholder value, customer value and stakeholder value. The unicist functionalist approach is based on managing this triadic structure of the concepts of things.
Functional design is focused on the value of processes, while operational design is focused on the processes themselves. Functional design includes operational design but not vice versa. The unicist functional design is based on the use of the ontogenetic maps that define the functionality of adaptive entities whatever their kind.
The output of any functional design is the definition of the operational design that includes the use of synchronized binary actions, the use of catalysts and the inclusion of business objects to increase productivity and quality.
Unicist Functionalist Approach to Business Processes
The 4th Industrial Revolution introduced adaptability in the industrial and business world. The Industry 4.0 concept proposes to manage businesses as adaptive systems increasing customer orientation, productivity and quality. Adaptability requires managing the concepts of the business functions in order to be able to integrate different people, technologies, processes, systems, objects and tools.
Requirements Installed by the 4IR:
- Functional Design to build adaptive processes.
- Binary Actions to ensure the results of processes.
- Artificial Intelligence to empower adaptability.
- Functional Segmentation to increase market share.
- Conceptual Analysis to manage functionality.
- Catalysts to expand and accelerate processes.
- Business Objects to ensure productivity and quality.
- Object Driven Organization to increase profitability.
Managing Business Adaptability in the 4IR
The Unicist Functional Design allows developing solutions in adaptive environments. It is based on the knowledge of the unicist ontology of business functions that allows managing their root causes. It is based on a unicist ontological approach that allows managing the functionality and operation of adaptive systems.
The unicist functional design manages the concepts and fundamentals of processes and emulates the intelligence, organization and evolution of nature to develop maximal strategies to grow and minimum strategies to ensure results.
The Use of Unicist AI
The unicist artificial Intelligence is integrated by data-based AI and fundamentals-based AI.
The data-based AI is supported by the fundamentals-based AI to avoid having subjective biases. When the quantity of data does not suffice, data-based AI is replaced by the use of fundamentals-based AI.
The fundamentals-based AI is based on the use of the ontogenetic maps of the concepts and fundamentals that drive the functionality of the process involved and the use of pilot tests to learn from the environment.
Unicist Functional Design: an Emulation of Nature
The unicist functional design is based on the use of the ontogenetic maps that define the functionality of adaptive entities whatever their kind. The input to any functional design is the conceptual structure of the functionality of the entity that is being designed and the output is the definition of the operational design that includes the definition of the necessary binary actions.
The unicist functional design is sustained by the knowledge of the triadic structure of the concepts of business functions using binary actions, business objects and catalyst to ensure results. Unicist functional design is the unicist ontological approach to design solutions in adaptive environments.
The unicist ontological approach is based on the emulation of the intelligence of nature. It allows designing maximal strategies to generate growth and minimum strategies to ensure results in adaptive environments.
Functional design introduced an upgrade in the design of adaptive business processes. While empirical design is based on the knowledge of the know-how of businesses, functional design is based on the integration of the know-why with the know-how.
The use of binary actions, catalysts and business objects are what makes the management of the functionality of adaptive business processes possible.
1) The Use of Binary Actions
Binary actions are two synchronized actions that expand businesses while they ensure their results. They were developed to manage the evolution of adaptive environments by managing actions to install maximal strategies to grow and minimum strategies to ensure results.
Any adaptive system and environment (living being or artificial construction) is driven by binary actions.
Some examples will help to grasp the idea:
- The active function and the energy conservation function of the intelligence of a tree drive its growth and survival.
- Lift and propulsion make airplanes take-off and fly.
- The cover and the back-cover define the functionality of the packaging of a book.
- The music and the lyrics of a song define its aesthetics.
The use of binary actions to manage adaptive environments is a must.
2) The Use of Business Catalysts
Catalysts are process accelerators that diminish the efforts needed to produce results.
The discovery of the structure of the functionality of biological and behavioral catalysts allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses. Some examples will help to grasp the idea:
- The GE Open Innovation works as a catalyst for the GE Business
- Special offers are sales catalysts
- The direct publishing alternative is a catalyst that expands the business of Amazon.
- The Deep Blue chess-playing supercomputer versus Garry Kasparov in the 90’s was an equity catalyst for IBM
3) The Use of Business Objects
Unicist business objects are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.
To imagine an object please consider an automatic pilot in an airplane. It can be considered a “paradigmatic” object.
Some examples will help to grasp the idea:
- YouTube Creators work as Driving Objects.
- Google Chrome works as a Catalyzing Object that expands and increases the functionality of the Google business.
- Ericsson Consumer Lab works as an Entropy Inhibiting Object that inhibits the entropy of marketing processes ensuring that the value propositions are focused on real needs.
- Medical Protocols work as Inhibiting Objects that inhibit dysfunctional events in medical praxis.
4) The Use of Unicist AI to define Segmentation, Binary Actions, Catalysts, and Business Objects
The unicist segmentation is based on the fundamentals of buying processes that define their functionality. The use of Unicist AI integrating data-based AI with fundamentals-based AI allows managing the process using adaptive automation.
The Unicist AI is based on the integration of fundamentals-based AI to manage the basics of processes and data-based AI to manage the operational aspects. Data-based AI works within the clusters established by fundamentals-based AI.
The fundamentals provide the framework of the meaning of data.
Fundamentals-based AI allows establishing the functional segments and the segmented binary actions, catalysts, and marketing objects to develop marketing and selling processes.
Data-based AI refines the structural information provided by fundamentals-based AI and – when sufficient customer’s data are available – allows establishing databases of potential buyers.
The Unicist Intelligent System to Build Adaptive Systems
The Unicist Intelligent System is an expert system to build adaptive solutions. It works as the “Unicist Brain” of our organization. The discovery of the ontogenetic intelligence of nature led to the development of the unicist logic and the unicist ontology that established the structure of fundamentals-based AI and made the development of the Unicist Intelligent System possible.
Main Application Fields
The unicist functional design of adaptive business functions and processes.is based on the use of the ontogenetic maps of the fundamentals that define the functionality of adaptive systems whatever their kind.
- Business Diagnosing
- Business Intelligence
- Business Objects Design
- Business Process Design
- Business Strategy Design
- B2B & B2C Segmentation Building
- Communication Design
- Complex Problem Solving
- Customer Profiles Design
- Customer Relationship Building
- Customer Value Proposition Design
- Educational Programs Design
- Equity Value Strategy Design
- Financial Strategy Design
- Fundamentals Based AI
- Future Scenario Building
- Image Building
- Industrial Strategy Design
- IT Strategy Design
- Marketing Objects Design
- Marketing Process Design
- Organizational Design
- People Management Strategy Design
- Product Design
- Profit Improvement Strategy Design
- Risk Management Strategy Design
- Sales Process Design
- Service Design
- Value Chain Design
- Workstation Design
Managing the Functionality of Value Generation
The triadic structure of unicist concepts defines the functionality of any kind of entity. All that is part of a system has a concept, which makes it part of that system.
The lack of this information forces the substitution of the functional approach with an operational approach, which hinders the management of value generation. A metaphor might help to clarify this concept:
The cost of a glass is in its solid;
its value is in its hollow.
Its cost has no value.
Its value has no cost.
But both of them are within the glass.
The cost of a process is given by its operation;
its value is given by its functionality.
Operation has no value.
Functionality has no cost.
But both of them are within the process.