The distribution of products and services is strongly dependent on communication and delivery possibilities. The technologies of the 4th Industrial Revolution, that were triggered in 2020 by the COVID-19 crisis, introduced a change in the distribution models, which established new possibilities that were not manageable before.
The change of distribution based on the integration of virtual communication as a standard in the world became necessary for healthcare reasons. It allowed integrating from end to end the producers of goods and services and their final customers and users.
The Unicist Distribution 4.0 model can be synthesized by:
- The integration of the value chain from the producer to the consumer or user. It implies integrating distributors and clients as part of the organization.
- The use of a client centered management model that ensures results, customer orientation and the generation of value.
- The development of a virtual relationship model that allows building complementary relationships in a virtual environment.
- The functionality and the operation of an integrated business model that needs to be transparent and reliable for all the members.
The Structure of the Distribution 4.0 Model
The 4th Industrial Revolution is focused on increasing the adaptability and customer orientation of businesses. The purpose than underlies these two actions is the need for business expansion. Therefore, the purpose of the business model implicit in Distribution 4.0 is the building of sustainable business expansion.
The basic condition for this model is that there is a potential market that has a size that allows expanding the business and is based on a growing trend. The catalyst of the business is that its profitability in the short and long run has been confirmed. This profitability is sustained by product differentiation and is affected by the action of competitors.
There are four possible distribution models:
- Business Driven
- Relationship Driven
- Specialization Driven
- Integration Driven
Unicist Distribution 4.0 requires an integration of the participants in a system. This participation requires having a spirit de corps which necessarily is based on the brand power and the differentiation of the value propositions of the company. Unavoidably, there are marginal distributors who cannot participate in the Distribution 4.0 model.