The 4^th industrial revolution introduces adaptability and customer orientation. Both aspects imply managing a strategic approach to businesses.

The unicist strategy emulates the intelligence of nature by developing maximal strategies to grow and minimum strategies to ensure survival. This strategy manages the roots of the functionality of processes to build catalysts to expand possibilities and accelerate business functions. It uses binary actions and objects to ensure the generation of value in adaptive environments.

Unicist Strategy: An Emulation of Nature

The discovery of the ontogenetic intelligence of nature opened the possibility of understanding and influencing nature and complex adaptive systems.

The emulation of nature was the basis for the development of the unicist strategy and its applications to all the fields of human activities that require a strategic approach.

Thus, the maximal strategies to expand the boundaries and the minimum strategies to survive were established.

The unicist logic allowed transforming supplementation and complementation laws into strategic functions that drive the maximal and minimum strategies making the evolution of businesses reasonable, understandable, and predictable.

Therefore, the simplicity of the unicist strategy is based on the emulation of the intelligence that underlies nature.

The Past and the Future are not Symmetric

Unicist strategies are only necessary to deal with adaptive environments which, by definition, evolve.

As adaptive environments always deal with actions that happen in the future, the forecasting of the future scenarios is the first step for developing unicist strategies.

But the past and the future are not symmetric. The past and the future are only symmetric in stagnated environments.

Without having a valid future scenario, the concept of Sun Tzu is not applicable.

“If you know the enemy and know yourself,
you need not fear the result of hundred battles.
If you know yourself but not the enemy,
for every victory gained you will also suffer a defeat.
If you know neither the enemy nor yourself,
you will succumb in every battle.”

Sun Tzu

Specific Strategy Building

Specific strategies are based on the input provided by the wide context scenarios and the restricted context scenarios.

These scenarios provide the information of the gravitational forces that influence the specific activity, the possibilities for developing them, the catalysts that may exist and the inhibitors that need to be avoided or accepted as limits for the strategy building.

An organization or individual is equilibrated when maximal strategies are being developed while minimum strategies are built to ensure the survival.

Maximal strategies are designed to expand the boundaries of an individual or organization, while minimum strategies happen within the boundaries of an organization.

Real Case Solutions

The program works as a teaching hospital in business. Therefore, it is based on a real case solution that generates value in a company. The benefits produced by the solution that is developed need to exceed the investment in the educational activity.

The Program

The programs of the functionalist education are problem driven and not thematic driven. The unicist business strategy program is based the management of the functionalist principle of strategy building and applying it to the requirements of the activity that is being managed. It requires managing the functionalist principles of the processes and their context.

The program includes the building of:

1. Surviving Strategies
2. Defensive Strategies
3. Dominant Strategies
4. Influential Strategies

An organization or individual is equilibrated when maximal strategies are being developed while minimum strategies are built to ensure the survival. Maximal strategies are designed to expand the boundaries of an individual or organization, while minimum strategies happen within the boundaries of an organization.

1) Surviving Strategies

These are the strategies that aim at ensuring survival within the boundaries of an activity. These strategies are natural for marginal activities developed by people who work at the “border” of their environment.

2) Defensive Strategies

They are based on establishing the necessary operational and control systems to defend the “borders” of their activity. They are power driven because they need to exert power in order to defend their activity.

3) Dominant Strategies

They are focused on developing the necessary value propositions that can be sustained with their influence. They tend to impose functional monopolies that allow them to establish the standard for their activities in the environment.

4) Influential Strategies

They are based on exerting influence by improving the value proposition of their competitors. They are based on having the necessary speed to be “faster” than the competitors, which allows them to win in their environment.

The Solution Building Process

The 4th Industrial Revolution introduced business adaptability and customer orientation as core values for business organization. In this context, unicist strategy is a value adding strategy that emulates the intelligence of nature and allows managing businesses as adaptive systems.

In fact, businesses of any kind have been and will always be adaptive entities. As any natural or artificial adaptive entity, they are driven by the adaptive functionality of their processes. This adaptability is driven by:

1. Binary actions
2. Business objects
3. The use of catalysts
4. Pilot testing

1) Unicist Binary Actions

The functionality of adaptive systems and businesses is based on the development of binary actions that are synchronized actions that avoid reactions from the environment by matching the concepts that underlie the system. The propulsion and the lift of an airplane are an example of how binary actions work. Binary actions are part of the nature of any adaptive system. 

2) Unicist Business Objects

Adaptive systems, including businesses, are driven by objects, which are encapsulated adaptive systems to generate results. Objects Include synchronized binary actions to work. The organs of the human body are an example of objects. The organization by objects is what makes businesses adaptive. Therefore, businesses have no variables because their functions are interdependent.

The use of variables to manage businesses is a palliative. Variables only exist in non-adaptive systems. The adaptability of non-adaptive businesses is personal efficacy dependent.

3) Unicist Business Catalysts

Adaptive systems, including businesses, are sustained by catalysts. Among the most well-known catalysts in biology are the enzymes that catalyze multiple processes to ensure the survival and evolution of living beings.

Catalysts expand the possibilities of the functionality of an adaptive system, while they accelerate processes by increasing the efficiency of their processes. The lack of catalysts or their insufficiency, kills businesses in the short or long-term. 

4) Pilot Testing

Pilot testing provides the information of the validity of the solutions and the results that can be expected when using the solutions.

Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and YouTube.

Leadership of the Program

The initial programs are led by Professors of the Unicist Corporate University, but the program also includes the possibility of transferring the technology to be managed by executives of the companies.

Collaboration Space

All the participants of the functionalist educational programs are invited to participate in the recently opened Collaboration Space where they can share experiences with others.
https://www.unicist.org/scientific-collaboration/