Unicist situation rooms are executive meetings designed to monitor, discuss, and manage scenarios, strategies, markets, and significant events. In business, they serve as a framework for crisis management and coordinated decision-making. These meetings can occur face-to-face or virtually. Situation rooms convene quarterly to evaluate the results from the analysis of quarterly business reports.
These meetings are founded on a causal approach to business using functionalist technologies that enable the development of prescriptive diagnoses. The work in situation rooms is always preceded by the creation of a contingency room that provides the necessary input to address the solution of structural problems.
Types of Situation Rooms
- Business Strategy: Focuses on the broader strategic framework of the company. It involves building and monitoring business and competitive strategies, aligning with future scenarios to optimize performance against competitors.
- Business Organization: Concentrates on internal architecture and operational effectiveness. This includes developing and implementing business technologies that enhance operational efficiency and effectiveness in people management.
- Market Expansion: Targets external market opportunities and challenges. It addresses causal market segmentation and marketing strategies to ensure that the company’s market position is strengthened and expanded.
1-Business Strategy Situation Room
The Business Strategy Situation Room is focused on addressing and managing the structural challenges that a company faces within its competitive environment.
It is necessary for ensuring that strategic planning is not only reflective of current market conditions but is also forward-looking, adaptive, and aligned with the company’s long-term objectives.
The integration of causal reasoning enhances the predictability of strategic outcomes, making the company more resilient and agile in the face of external pressures and changes.
- Future scenario building: To anticipate possible future business environments and prepare the company to leverage or mitigate those scenarios.
- Strategy building: To design strategies that align with the company’s short-term objectives, long-term goals and the predicted scenarios.
- Competitive strategy building: To develop strategies specifically designed to position the company favorably against competitors.
- Results monitoring: To continuously track the outcomes of implemented strategies to ensure they are delivering the desired results.
2-Business Organization Situation Room
The Business Organization Situation Room focuses on internal structural management and optimization to align the company’s architecture with its strategic objectives.
It serves as the operational nerve center of a company, ensuring that the internal structure and management practices are continuously optimized for maximum efficiency and alignment with broader business goals.
The use of unicist functionalist business technologies allows for a deep integration of purpose-driven technologies and processes that are essential for modern, adaptive business operations. It includes:
- Business architecture development: To design and refine the organizational structure to ensure it supports the company’s strategic goals effectively.
- Implementation of business technologies: To deploy technological solutions and business processes that enhance the company’s operational capabilities.
- People management: To optimize the management of human resources to maximize performance and satisfaction.
- Results monitoring: To continually assess the performance of the organizational structure and the effectiveness of implemented business technologies and people management strategies.
3-Market Expansion Situation Room
The Market Expansion Situation Room is a strategic component within the unicist framework that focuses on the external market aspects of a company’s operations. It ensures that a company’s marketing efforts are not only aligned with its overall strategic objectives but are also responsive to changes in the market environment. It integrates unicist marketing technologies and strategies to refine the company’s approach to market expansion.
- Market scenario building: To construct detailed scenarios that depict potential future states of the market, taking into account various influencing factors such as economic trends, competitive dynamics, regulatory changes, and technological advancements.
- Market segmentation: Using causal segmentation to identify distinct groups within the market that can be targeted with tailored marketing strategies.
- Marketing strategy development: To design strategic plans and binary actions that effectively reach and influence target market segments, promoting growth and market expansion.
- Results monitoring: To continuously evaluate the effectiveness of marketing strategies and tactics in achieving the desired market expansion goals.
Unicist Situation Rooms provide a structured yet flexible environment for managing a company’s strategic direction, organizational structure, and market expansion, grounded in the principles of unicist functionalism and systemic thinking. This approach is designed to enhance adaptability and effectiveness in an increasingly complex business environment.
About the Use of Unicist Business Intelligence
The management of concepts and fundamentals allows for defining the functionalist principles that define the structure of business functions, markets, and countries. This allowed the building of a structural business intelligence technology
The Unicist Business Intelligence System was developed to provide business intelligence reports or install Situation Rooms in Companies for the superior management of the organization. This system deals with the management of businesses considered as unified fields with their markets.
The unicist approach to business intelligence is based on the use of unicist technologies that allow defining the information that is necessary to build competitive intelligence, critical intelligence, structural intelligence and build the context of businesses.
It provides information on the possible root causes of problems and the indicators and predictors of the evolution of a business.
The unicist future research technology allows for building the trends and the future scenarios that are needed to understand the framework of a business.
Unicist Business Intelligence develops information that includes:
- Descriptions, that provide the operational description of the aspects that are being researched.
- Indicators, which are Unicist KPIs that define the results of actions.
- Predictors, that define the future possibilities of businesses.
The driver of the use of business intelligence is the empowerment of the competitive advantages of a company, while the catalyst is the capacity of finding the information that allows avoiding threats.
The unicist approach integrates the three universal concepts of business intelligence:
- Competitive Intelligence
- Critical Intelligence
- Structural Intelligence
Unicist Competitive Intelligence provides the information to monitor the competitive advantages, the strengths, and weaknesses of the company, and the performance indicators.
Unicist Critical Intelligence gives access to information that deals with risk avoidance, internal and external opportunities, and the avoidance of threats.
Unicist Structural Intelligence defines the existence of empty spaces to expand businesses, the organizational performance of the company, and the capacity of organizational resilience.
From an operational standpoint, Unicist Business Intelligence allows defining four, inclusive, levels of information:
- Level 1) Functional Information
- Level 2) Behavioral Information (it includes level 1)
- Level 3) Defensive Information (it includes level 2)
- Level 4) Competitive Information (it includes level 3)
Main Markets
• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • High-Tech • Knowledge Businesses • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Fashion • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hospitality • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods
Country Archetypes Developed
• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam