Unicist Functionalist Approach

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Unicist Functionalist Approach

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Toyota: Unicist Golden Eagle Award for Binary Actions 1


The Awards Committee of The Unicist School has recognized the Toyota design philosophy integrating technological safe solutions with the satisfaction of latent needs and aesthetics with the Unicist Golden Eagle Award for notorious binary actions in business. This award is based on the recommendation of the Assessment Committee of The Unicist Research Institute.

Car design is not an easy subject to describe, for its definition does not begin or end with the creation of something visually stylish. Appearance is important, of course, but good car design also needs to anticipate customer needs and deliver an engaging ownership experience. Learn more: https://mag.toyota.co.uk/the-five-processes-of-toyota-design/

In view of these understandings, Toyota has endeavoured to set broad parameters for its designers through the adoption of the Japanese slogan An Raku Tan. Dissecting this phrase, ‘An‘ means reliable as well as safe; ‘Raku‘ takes on the meaning of fun, exciting, yet comfortable; while ‘Tan‘ suggests simplicity and straightforwardness.

The process includes 5 phases which are:

  1. Concept making
  2. Idea development
  3. Color development
  4. Mock-up
  5. Decision hall

The integration of specific design methodologies allows ensuring the achievement of results, based on the participation of people who are able to manage the functionality of design processes by integrating technological requirements with the understanding of users’ experiences and aesthetics, which drives toward the binary actions that make things successful. 

Martin Alvaro
The Unicist Research Institute
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NOTE: Binary actions make things work. 100% of the business models of expansive businesses are based on binary actions that include the use of catalysts. Binary actions are two synchronized actions that, one the one hand, open possibilities establishing a functional context and, on the other hand, close processes to generate results. www.unicist.org


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