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Peopleware is what allows integrating hardware and software providing the true driver of the business model. It is necessary to understand the organizational equilibrium laws, the natural organization and the object driven business model in order to manage peopleware.

PeoplewareBy definition, an approach that deals with the deepest human drivers to work is abstract. This abstraction needs to be apprehended in a reflection process to approach solutions for work processes.

Peopleware is business architecture applied to work process design. Therefore, it is for people who have a sound knowledge of the business that is being modeled.

Peopleware can be defined, in plain language, as the structure of attitudes that influence individuals’ activities.

Software can be observed because it establishes the interface of individuals with an activity. Hardware can be perceived because the evident appearances of hardware can be observed but its functionality can be perceived through the possibilities it offers to software. But peopleware is the deepest aspect of human activity and can only be intuited and validated using destructive and non-destructive pilot tests.

Peopleware defines attitudes. Therefore it deals with the deepest approach to individual behavior that deals with the human capacity of apprehending nature.

This implies entering the field of the ontology of human behavior, the natural organization, the laws of organizational equilibrium and the apprehension of objects that emulate the organization of nature.

Organizational equilibrium is the purpose of peopleware. It has to be considered that organizational equilibrium needs to vary depending on the cycle of a business.

When growth becomes necessary, centrifugal forces need to prevail. But centripetal forces need to prevail when profit improvement needs to be achieved.

The Algorithm of Peopleware

It is necessary to know the algorithm of peopleware in order to design it. Peopleware is the starting point of operational business process design and the end of this activity.

Artificial conflicts are produced when business processes are designed without considering peopleware.

PeoplewareEstablishing a process that follows the rules of organizational equilibrium necessary to achieve the short and long term goals is the first step to define peopleware.

The internal equilibrium defines the active function to start with. Internal equilibrium is basic to achieve any level of equilibrium. This internal equilibrium is strongly influenced by the myths and fallacious myths of an organization.

The equilibrium of actions is the second stage of equilibrium building. This equilibrium depends on the centripetal or centrifugal forces that need to prevail in order to achieve the short term objectives to be able to fulfill the long term goals.

Finally, it is necessary to manage the environmental equilibrium in order to adapt to the market and to the environment. When this objective has been fulfilled, within an adequate internal equilibrium and having implemented the necessary equilibrating actions, the organizational equilibrium can be considered as functional.

The natural organization is a meta-model in itself that integrates organization that is needed for the business and the market, the client orientation and the personalization of the work processes.

When there is a hypothesis for the natural organization of a business, then the client centered management needs to be established to drive actions towards the end client and then the personal organization needs to be defined in order to ensure individual satisfaction within the culture of the business.

The natural organization model can be considered as valid when these aspects have been covered. It has to be considered that the personalized organization model is also a catalyst for the minimum strategy defined by the object driven business model.

The validity of the business model accelerates the use of business objects because they will save energy and make processes simpler and more effective.

The object driven business model starts with the definition of object driven management that differs enormously from subject driven management. If the definition of object driven management can be considered as feasible, the first aspect that needs to use objects is the centrifugal force towards the market that is defined by the object driven marketing.

The establishment of an object driven organization, inserting objects into the business processes, is the next step after the objective of developing the object driven marketing has been fulfilled.

The process ends when process driven management can be introduced. It has to be considered that the object driven organization is the entropy inhibitor for peopleware because it guarantees the prevalence of objectivity and the minimization of subjectivity.

Types of Peopleware

PeoplewareConsidering the ontology of peopleware, there are four structural approaches that share the same name as the segments of the operational business model.

  • Operation Driven Peopleware
  • Process Driven Peopleware
  • Technology Driven Peopleware
  • Value Driven Peopleware

Operation Driven Peopleware

Operation driven peopleware is mainly focused on managing businesses centered on the generation of external value, thus it is basically centrifugal, managing the activity based on the software used.

People consider forward thinking as natural and expect to achieve their objectives following software based procedures.

Operation driven peopleware needs to be put into action by a value driven approach and be complemented with a technological support.

Process Driven Peopleware

Process driven peopleware is focused on the use of objects in order to minimize personal efforts and the use of efficiency tools to ensure results without forcing individuals to assume the responsibility for defining the processes. People tend towards a bureaucratic approach to work in order to achieve the objectives.

Process driven peopleware needs to be put into action by a technology driven approach and be complemented with a value driven support.

Technology Driven Peopleware

Technology driven peopleware uses performance management as its central activity. Technology provides the necessary procedures that this approach is focused on and a performance control in order to achieve the goals established according to the natural organization of a business. The natural organization is based on expansive goals.

Technology driven peopleware needs to be put into action by a process driven approach and be complemented with an operation driven support.

Value Driven Peopleware

The value driven approach is centrally focused on the explicit or implicit needs of the client. The client might be internal or external. This approach allows maximizing the value delivered to the market which allows focusing on a result driven management that is extremely expansive.

The value driven peopleware needs to be put into action by an operation driven approach and be complemented with a process driven support.


Peopleware is perhaps the most significant development to provide business operational solutions to companies. It allows transforming administrative systems into adaptive systems to upgrade work processes when managing businesses as unified fields.

Peopleware provides the utility to operational business models allowing software to be user friendly (aesthetic for the user) and the functionality of hardware to become solid.

When peopleware has been defined, an adequate aesthetic use of software with a solid hardware will make business processes operational.