Innovative products or services need to be designed and managed as unicist business objects in order to avoid their marginalization in the market.
In this case ROI implies, besides a meaningful relationship between investments and income, the existence of collateral benefits.
There is a generalized belief that innovations produce negative side effects. That is why innovations need to be designed to generate evident collateral benefits in order to be desirable.
The improvements of innovations need to include necessarily results, process and systemic improvements. This requires being fully aware of how an innovation is used. Sometimes it might become necessary to build additional objects to complement the use of innovations in order to ensure their functionality.
The quality assurance of an innovation is given by its objective value which is defined by the reference, cost and opportunity values.
The speed of introduction of innovations is multiplied when it has been designed as a business object. If this is not the case the products need to be redesigned or complemented in order to work and be perceived as objects.
NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.