The Use of Functional Design of Business Processes


Functional design introduced an upgrade in the design of adaptive business processes. While empirical design is based on the knowledge of the know-how of businesses, functional design is based on the integration of the know-why with the know-how.

The unicist functional design is based on the use of the ontogenetic maps that define the functionality of adaptive entities whatever their kind.

The input to any functional design is the conceptual structure of the functionality of the entity that is being designed and the output is the definition of the operational design that includes the definition of the necessary binary actions.

The unicist functional design is sustained by the knowledge of the triadic structure of the concepts of business functions using binary actions, business objects and catalysts to ensure results. Unicist functional design is the unicist ontological approach to design solutions in adaptive environments.

Application Fields

Functional Design of Strategies & Business Intelligence

The unicist strategy designer is focused on the generation of value, although it always includes the development of competitive strategies. It is based on the management of the concepts and fundamentals of businesses.

The core aspects of the development of unicist strategies are the use of binary actions to ensure results, the use of objects to optimize processes and the use of catalysts to open new possibilities and accelerate processes.

Functional Design of Marketing & Sales

The designer uses a segmented approach to the market because it requires finding the segments where the first choice positioning is feasible. In marketing it is rare to find products or services that have a universal first choice position.

The purpose of the first-choice strategy is to achieve the perception that a superior subjective value is being proposed. This superiority needs to be proven through the differentiation of the value propositions and be confirmed through the satisfaction of the needs of the client.

Functional Design of Organization & Management

The unicist organizational design is based on emulating nature in organizations.

An extremely effective organization can be developed integrating both structural aspects that sustain evolution and incidental aspects that allow dealing with conjunctures.

The design of business objects structures the timing and synchronicity of business processes. It also provides the necessary speed and acceleration to achieve the necessary critical mass.

Functional Design of Information Technology

The unicist functional design cobots provide the knowledge of the structure of business functions and the methods to transform the knowledge into processes and binary actions.

They provide the structure of the class diagram of IT systems and are the direct input to develop applications.

The operation is based on functional design groups integrated by designers, builders and users that include the roles of an ombudsperson, a coordinator, and a fallacy shooter.