Introduction to Unicist DDAs
Double dialectical actions (DDAs) allow managing the functionality, dynamics and evolution of adaptive systems and environments. They imply having a strategic approach to the environment. This technology allows dealing with any type of adaptive environment, from nature to social environments. It was specifically developed to foster growth and sustainability in social, institutional and business environments.
The unicist strategic approach that emulates the intelligence of nature defines that every adaptive system needs to have a maximal strategy that fosters growth while it has a minimum strategy to ensure survival.
This is based on the discovery of the triadic structure of the ontogenetic intelligence that regulates its evolution defined by a purpose, an active and entropic principle and an energy conservation principle.
This intelligent structure defines the concepts of things, which define the root causes of their functionality. These concepts are intrinsic in living beings, which means that they are part of the biological structure of the living being, and are extrinsic concepts when dealing with inanimate entities.
This drove to the development of the unicist double dialectical logic that explains the functionality of nature and allowed emulating the functionality of adaptive systems and environments and build double dialectical actions that drive the functionality of complex adaptive systems.
Double Dialectical Actions (DDA) to Manage Adaptiveness
Influencing adaptive environments requires the development of simultaneous double dialectical actions to influence each adaptive function of the environment.
It requires defining the ontogenetic maps of the functions that are involved, their maximal and minimum strategies, and developing the consequent DDAs to ensure the generation of results.
The adaptive behavior of social and institutional environments is homologous to the behavior of nature. Their ontogenetic maps have a triadic structure that requires going beyond dualistic thinking using the double dialectical logic and developing DDAs.
The use of double dialectical logic allows emulating the structure of adaptive systems to develop DDAs to manage their dynamics and evolution.
Double dialectical reasoning allows individuals to apprehend and manage the concepts and fundamentals of adaptive environments to influence them by developing DDAs that include the use of catalysts.
This has to happen within the scope of what is possible to be achieved and following the evolutionary synchronicity. The use of DDAs in adaptive environments requires the use of catalyzing objects and has to occur within the limits of a functional wide context.
Types of DDAs
There are two types of DDAs that are needed to manage adaptive environments or solve complex problems in adaptive environments.
The first step is the development of catalyzing objects that work as DDA type 1 to foster the expansion of an activity, which ensures having the necessary critical mass to generate the influential power. This allows defining a functional identity in an environment that avoids needing to adopt survival roles.
A person, organization, institution or society that cannot expand in an environment needs to adopt survival actions that hinder adaptive behavior. Thus, the system enters into a chaotic or stagnated behavior to survive. No double dialectical actions are possible in these conditions.
DDAs type 2 can be built when the first step of DDAs type 1 has been successfully fulfilled. These DDAs establish two actions satisfying the needs of the maximal and of the minimum strategy. It has to be considered that the sequence of the actions defines their functionality.
The first step is the development of actions that deal with the perception of the maximal strategy and immediately afterwards the development of actions that deal with the minimum strategy.
Examples of DDAs Type 1
The Building of Catalyzing Objects DDAs Type 1
This research allowed finding the structure of catalysts and their functionality, which allowed going beyond the use of preexisting catalysts, and building catalysts to ensure the functionality and acceleration of adaptive processes whatever their kind.
Basically, it can be said that marketing catalysts are business objects that build a context for the actions that are being influenced that has to be consistent with the environment in order to be acceptable.
The unicist evolutionary approach to business includes the use of catalysts as one of its core aspects in order to accelerate the speed of processes to foster growth, profitability and sustainability.
Alliances and Co-marketing as Catalysts
Alliances and Co-marketing processes might work as univocal catalysts, where one of the parts catalyzes the other part, or biunivocal catalysts, where both parts catalyze each other. It has to be considered that most of the catalysts are used to accelerate specific aspects of business processes.
Examples of DDAs Type 2
Which are the basic DDAs in Unicist Strategy?
The Unicist Strategy is an emulation of the evolution of nature. Unicist Strategy is implicit in the triadic structure of the intelligence that underlies nature.
It is based on the coexistence of a maximal strategy and a minimum strategy, which are “contradictory” at an operational level but need to be integrated in order to generate growth and ensure survival simultaneously.
The development of double dialectical actions implies integrating maximal strategies that include the use of catalysts with minimum strategies that are based on drivers.
The unicist strategy is a conscious planning process to achieve possible goals developing maximal strategies to expand one’s boundaries and minimum strategies to ensure survival. It integrates expansive and defensive strategies as a unit.
The unicist double dialectical logic allows defining interdependent strategies that permit achieving the goal of growing in adaptive environments. It enables the development of double dialectical actions to expand in the environment.
The dualistic approach necessarily over-simplifies the strategy building process promoting independent actions to expand and to survive.
The dualistic approach tends towards the development of hypothetical strategies in which survival strategies will necessarily prevail.
Which are the basic DDAs in Unicist Marketing?
Marketing is, by definition an adaptive process where the needs of someone who is buying and someone who is trying to sell merge in a process that requires following both.
The unicist logical approach to marketing is a process that defines the active selling actions following the synchronicity of the buying-decision process, which allows minimizing the effort to influence potential buyers while optimizing results.
Double dialectical actions are driven by the development of marketing actions according to the segments of the products and services proposed and the actions that depend on the segments of buyers.
The unicist adaptive marketing process requires integrating both the active selling process with the “receptive” buying-decision processes that establish the limits of the possibilities of marketing actions.
The unicist double dialectical logic allows integrating the synchronicity of actions based on the nature of the buying decision process, which always includes the different shapes adopted by the “desire-duty-convenience” stages to “influence” buying decisions.
On the other extreme, the dualistic approach to marketing is based on the use of active selling actions and substituting the consideration of the buying-decision processes, with the exertion of influence, which adopts all the shapes that are needed to “force” buying decisions.
Which are the basic DDAs in Unicist IT Design?
The unicist conceptual design technology allowed integrating the IT Architecture with the Business Architecture in a unified field. This unified field includes processes, roles and objects and integrates hardware, software and peopleware.
The double dialectical actions require beginning with the integration of peopleware and software as a maximal strategy and following with the integration of peopleware and hardware as its minimum strategy.
Unicist IT design integrates peopleware, which provides the utility to operational models, with software and hardware. When the peopleware has been defined, an adequate use of functional software with solid hardware will make work processes operational.
The unicist double dialectical approach allows integrating hardware and software with peopleware, providing the true driver of a natural model. Peopleware is defined by the structure of objects that individuals have in their minds, which define the models they use when dealing with hardware and software.
The dualistic approach hinders the integration of peopleware in IT design and process modeling. It aims at solving the architectural design defining the software based on the possibilities established by the hardware.
The Use of Ambiguous Language to Manage DDAs
The integration of maximal and minimum strategies is perceived as ambiguous, which requires managing ambiguity in order to develop DDAs. Ambiguous language is necessary to deal with ambiguity and to influence adaptive systems.
There are two different types of dialogues when using ambiguous language: the dialogue with the facts and the dialogue with the people who are participating in the solution. Pilot tests are the way to dialogue, using ambiguous language, with facts.
Ambiguous language is based on a maximal strategy driven by a “dialogue” and a minimum strategy driven by a “monologue”, which is an informative action. A dialogue itself is a biunivocal communication with mutual adaptation to the feedbacks received.
Maximal strategies are based on the conjunction “and”, and backward chaining thinking. This implies that a dialogue is possible if the final objective is in the mind of those who are dialoguing. When there is no final objective in the mind, there is no dialogue, just the coexistence of two monologues.
Maximal and minimum strategies are the two poles of any double dialectical action.