Contributions to the 4^th Industrial Revolution:

Main Structural Differentiation of the Unicist Functionalist Approach

The maturity of a business defines its level of adaptiveness, customer orientation, productivity quality, growth potential and profitability.

The Unicist Evolutionary Approach (UEA), developed at The Unicist Research Institute, is a constructivist approach that fosters the use of the technologies of the 4IR to emulate the organization of nature and to drive businesses to a superior level of effectiveness. Our technologies empower the potential energy of organizations by increasing the level of maturity of business processes. The initial stage is given by the use of Unicist AI (fundamentals-based) and the Unicist Functional Design.

The 4^th Industrial Revolution

The 4th Industrial Revolution is the first industrial revolution that introduced a paradigm shift focused on the generation of market value. It fostered adaptiveness and customer orientation in businesses. It made Industry 4.0, the Internet of things and artificial intelligence possible.

The 4th Industrial Revolution is an upgrade towards a superior level of value generation. This increases the competitive advantages and fosters growth and profitability.

Contributions to the Evolution of Industries

The Unicist Evolutionary Approach

The 4th Industrial Revolution is the first industrial revolution that introduced a paradigm shift focused on the generation of market value. It fostered adaptiveness and customer orientation in businesses. It made Industry 4.0, the Internet of things and artificial intelligence possible. To ensure the reliability of business processes, this new stage requires managing their complexity by dealing with the root-causes of business functions.

The discovery of the ontogenesis of evolution, made by Peter Belohlavek at The Unicist Research Institute, that defines the root causes of evolution, allowed managing the paradigm shift introduced by the 4th Industrial Revolution.

This drove to the development of the Unicist Evolutionary Approach (UEA) that uses fundamentals to build a framework to manage the root-causes of business functions. Learn more

Contributions to the Evolution of Business Architecture

Unicist Functional Management

Unicist Functional Management allowed dealing with businesses as adaptive processes, by managing their concepts and fundamentals that define the DNA of their business functions.

Unicist conceptualization is necessary to deal with complex problems, to develop structural simple solutions. It is based on the discovery and emulation of the intelligence that underlies nature.

It allowed managing the root causes of adaptive environments by knowing the concepts that drive their functionality. Learn more

Unicist Strategy

The unicist strategy emulates the intelligence of nature by developing maximal strategies to grow and minimum strategies to ensure survival.

This strategy manages the root causes of processes to build catalysts to accelerate business functions and uses UBAs -binary actions- and objects to ensure the generation of value in complex adaptive environments.

The unicist strategy is necessary to influence adaptive environments. It is based on the generation of added value and also includes competitive aspects that deal with the management of competition. Learn more

Unicist Binary Actions

In adaptive environments, in order to evolve, it is necessary to develop, on the one hand, actions that foster expansion and, on the other hand, actions that ensure minimum results.

These two actions define the double dialectics of the evolution of an environment. Therefore, unicist binary actions are needed to ensure the functionality of adaptive processes.

To design binary actions, it is necessary to know the ontogenetic maps that define the concepts and fundamentals of a function and use the unicist logic to define these actions. The final step is the development of destructive and non-destructive pilot tests to confirm the functionality of the actions. Learn more

Contributions to Business Strategy Building

Unicist Functional Design

Functional design allows managing the root causes of processes based on the use of functional knowledge that includes the Know-How and the Know-Why of business processes.

It includes the design of processes, binary actions, business objects and catalysts. Learn more

Unicist Strategy

Unicist Strategy is a conscious process to influence the environment in an adapted way. Unicist strategy deals with social, institutional and personal strategies.

The unicist business strategy is an emulation of the intelligence and evolution of nature in order to develop strategies in adaptive environments.

It is a conscious planning process to achieve possible goals developing maximal strategies to expand one’s boundaries and minimum strategies to ensure profits. It integrates expansive and defensive strategies as a unit. Learn more

Catalysts

Catalysts are needed to ensure the achievement of goals in adaptive environments. The more differentiated the action of an individual or organization, the more influence is needed to adapt in an environment.

The research on social and business catalysts developed at The Unicist Research Institute discovered the different types of catalysts according to specific functionalities.

The unicist approach to catalyst building is an evolutionary approach to business that is based on the integration of catalysts to accelerate business processes to increase adaptability, customer orientation, growth, profitability and sustainability. Learn more

Future Scenarios

The unicist approach to future research uses logical inferences based on the unicist double dialectical logic that was developed based on the discovery of the unicist ontogenetic intelligence of nature that regulates its evolution. 

This approach is based on the fact that future and past are not symmetric. This is the case of all the environments that are evolving or involving. The past and the future are only symmetric in stagnated environments.

The unicist approach to future research is based on inferring the future based on the laws of evolution established by the ontogenetic intelligence of nature, which allowed developing the unicist ontology of evolution. Learn more

Object Driven Strategy

The Unicist Strategic approach is based on the emulation of nature. The emulation of the organization of nature allowed discovering the DNA of organizations that is defined by the unicist ontogenetic maps of their functions and is materialized in the implementation of object driven business processes.

A unicist object driven organization is a result driven model that, according to the predefined objectives, designs the necessary processes and uses and reuses business objects to produce the expected results. Learn more

Contributions to the Evolution of Marketing

Unicist AI & Binary Actions

The unicist AI is a fundamentals-based AI that allows automating decision processes and automating binary marketing and selling actions.

Unicist binary actions integrate the actor with two synchronized actions including, on the one hand, the maximal strategy to foster growth and, on the other hand, the minimum strategy to ensure survival. Learn more

This innovation allows working as an Add-On module on CRM, CDP and E-commerce platforms. Learn more

Unicist Functional Design and Conceptual Segmentation

Functional design allows designing products, marketing and selling processes, and automated actions. Learn more

The discovery that human actions are driven by the concepts people have, and that buying decisions are triggered by the conceptual short-term memory (CSTM), allowed developing the conceptual segmentation that drives buying decisions and building marketing objects to influence them. Their use increases notoriously marketing effectiveness.

Unicist Conceptual Marketing is on the one hand an approach to the concepts and fundamentals that underlie products/services and drive buying decisions.

On the other hand, it is an approach to the roots of buying processes, which requires using the unicist conceptual segmentation to define operational customer profiles. Learn more on: B2C Segmentation and B2B Segmentation

Unicist Marketing Objects

The unicist marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes.

These objects produce basically three noticeable effects:

1. They allow having the necessary critical mass to trigger the buying process
2. They accelerate the marketing process to shorten the time between the marketing stimuli and the buying action
3. These objects allow saving energy in the marketing processes which makes them more efficient. Learn more

Unicist Catalyzing Objects

The research on the root causes of the success and failure of the market expansion of startups developed at The Unicist Research Institute confirmed that 100% of the successful marketing strategies were sustained by behavioral catalysts, while 100% of the failures had insufficient catalysts.

Their use is dysfunctional when they are installed after an adaptive system is working They have to fulfill three roles in order be able to sustain the expansion of adaptive systems:

1. They have to share a vital space
2. They have to accelerate the processes of the system
3. They have to introduce a superior level of efficiency. Learn more

Unicist Brand Power Management

The possibility of having an influential brand-power of the market is based on the existence of unfulfilled needs of the environment.

The brand needs to build the possibilities to satisfy these unfulfilled needs in order to be influential. Once this has been defined as being possible it is required that the brand-power is catalyzed by the capacity of building a unique solution that allows establishing the differentiation of what is being proposed.

This differentiation needs to fit into a preexisting category of product or service but establishing a subcategory that has its own identity. Learn more

Contributions to the Evolution of Organizational Maturity

Unicist AI & Binary Actions

The unicist AI is a fundamentals-based AI that allows automating decision processes and automating binary actions in business processes. Learn more

Unicist binary actions integrate the actor with two synchronized actions including, on the one hand, the maximal strategy to foster growth and, on the other hand, the minimum strategy to ensure survival. Learn more

Unicist Functional Design

Functional design allows managing the root causes of processes based on the use of functional knowledge that includes the Know-How and the Know-Why of business processes.

It includes the design of processes, binary actions, business objects and catalysts. Learn more

Objects Driven Organization

It is based on establishing the natural organization model that corresponds to a business. The organization by objects and roles allows organizing the business processes as a unified field to achieve the goals established by a strategy.

The object driven organization is the adaptive model that allows transforming strategies into an object driven architecture. In the field of business, the object driven organization is based on the design of the business processes, integrating business objects to achieve the strategic objectives that have been established. Learn more

Root Cause Management

Unicist Root Cause Management introduced an approach to develop structural solutions for problems in adaptive environments. It drives to research the fundamentals of efficacy and efficiency and find a solution that integrates the problems, their restricted context and their wide context.

This approach showed that structural problem solving is the most energy saving action because it hinders the reappearance of problems. It requires apprehending the root causes of problems, working within the boundaries established by the limit causes and ends with a structural solution based on the functionality of the fundamentals of the problem and an operational solution that ensures results. Learn more

The Unicist Evolutionary Approach

The Unicist Evolutionary Approach (UEA) was developed to manage businesses as adaptive organizations. Business functions are adaptive when their functionality is feedback dependent.

The UEA provides the unicist logical approach to manage the cyclical and countercyclical expansion of businesses.

This concept became possible due to the evolution of IT technologies, conceptual management, and artificial intelligence. Its goal is to develop businesses as adaptive systems, which implies customer orientation and improving productivity and quality that naturally foster market growth and profit improvement. Learn more

Contributions to the Evolution of Information Technology

Unicist AI & Binary Actions

The unicist AI is a fundamentals-based AI that allows automating decision processes and automating binary actions in business processes. Learn more

Unicist binary actions integrate the actor with two synchronized actions including, on the one hand, the maximal strategy to foster growth and, on the other hand, the minimum strategy to ensure survival. Learn more

Unicist Functional Design

Functional design allows managing the root causes of processes based on the use of functional knowledge that includes the Know-How and the Know-Why of business processes.

It includes the design of processes, binary actions, business objects and catalysts. Learn more

Unicist Conceptual Engineering

The unicist conceptual engineering method was developed to use the conceptual structures of adaptive functions and processes to define their operational strategies and transform them into operational plans and actions.

The method is based on adapting universal functional definitions into specific definitions that allow building the necessary actions and catalysts to ensure and accelerate processes. The final stage transforms maximal and minimum strategies into segmented actions. Learn more

Unicist Quality Assurance

Quality assurance is what introduces the necessary reliability to transform a business process into business objects. This allows building adaptive systems or introducing adaptiveness into operational systems.

The Quality Assurance concept implies that in the activity, which must bring about an added value, there is a Redundant Functionality and a Self-exclusion System within a framework of a Redundant Operational Method. Learn more

Unicist Root Cause Management

Unicist Root Cause Management introduced an approach for problem solving, facing the management of root causes, and avoiding the use of shortcuts used as palliatives, to develop structural solutions.

Unicist Root Cause Management introduced an approach to develop structural solutions for problems in adaptive environments. It drives to research the fundamentals of efficacy and efficiency and find a solution that integrates the problems, their restricted context, and their wide context. Learn more

Contributions to the Evolution of Conceptual Reasoning

Reasoning Language

Language is the code that humans use in conscious thinking processes that allows them to emulate reality in mind. The functionality of language, depending on the type of thought, sustains the human adaptation processes.

It must be considered that the origination of language is based on dualistic thinking, which is natural to the human neural system.

Ambiguous Language

Ambiguous language is functional for the description of essences in order to approach the integration of reality in its possible oneness. It uses relational logic to operate in the field of ambiguity. It allows simplifying reality by approaching it using homologies.

Ambiguous language and synthetic language are homologous. When synthetic language is used properly, receivers are able to apprehend the essences of a situation, fact or action.

Figurative Language

The purpose of figurative communication is to achieve real consensus, which means achieving a rational, emotional and conceptual consensus. Achieving real consensus requires solving the conflicts that are generated by interests, needs, beliefs, lack of knowledge, etc.

The use of figurative communication allows avoiding the dysfunctional filtering of communications, providing messages that drive naturally towards real consensus. Learn more

Reflective Language – Unicist Standard Language

The unicist standard language is a universal language like mathematics. It has its own semiotics like musical language.

Unicist standard language allows dealing with the concepts of things, emulating the way they are stored in the brain, and translating them into natural language to define actions that can be communicated to people who do not manage the concepts of a specific field. Learn more

The Unicist Logic:
A Contribution do deal with Evolution

Stage 1): Pilot test

These are the individuals that did a pilot test of the use of the unicist logic. A pilot test is considered done, when it was preceded by a destructive test, done by the user, to confirm the limits of the solution proposed, a non-destructive test to prove its validity and a true successful application.

Stage 2): Sporadic user

Sporadic users take advantage of the unicist logic without integrating it structurally in the processes of their activities. They use it when the preexisting solutions do not work. They trust it as a second way out to solve problems.

Stage 3): Structural user

Structural users included the unicist logic in their processes and use the concepts that are included in the ontogenetic maps. They consider the logic as something that everyone should be using, and they do not imagine working without it.

Stage 4): Sponsor

These are individuals who manage the unicist logic and made the effort to learn the basics that sustain it and the concepts that underlie. They understand the HOW and WHY of the processes they deal with and have a valid knowledge of the limits of its application. Learn more

Conclusion

These innovations satisfy the three basic objectives that are necessary to be achieved when empowering the potential energy of businesses:

1. It simplifies processes by managing their concepts.
2. It increases the influence of businesses to expand markets
3. It makes business attractive to stakeholders.