The discovery of the structure of the functionality of biological and behavioral catalysts allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses.
Catalysts simplify the functionality of processes by solving their implicit weaknesses using a superior technology that accelerates them.
Catalysts are objects that are naturally integrated in any living being. Among the most well-known catalysts in biology are the enzymes that catalyze multiple processes to ensure the survival and evolution of living beings.
One differentiated characteristic of behavioral catalysts is that they need to achieve the necessary threshold of energy to influence the environment.
The 4th Industrial Revolution introduced the concept of adaptiveness in the industrial, economic and social world. This increases notoriously the market orientation but demands managing environments as adaptive systems, which require the use of catalysts to ensure their functionality and evolution.
Behavioral catalysts are process accelerators that allow ensuring the functionality and evolution of adaptive systems of any kind. The concept of behavioral catalysts applies to social, economic and political evolution, to the functionality of any kind of communities or institutions and to businesses.
Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.
The Acceleration of Processes
The purpose of a behavioral catalyst is to increase the speed of functional processes. This purpose is achieved by increasing significantly the efficiency of processes and diminishing the level of efficacy that is necessary. The use of catalysts saves energy.
The maximal strategy of catalysts is to simplify the functionality of processes by solving their implicit weaknesses using a superior technology that accelerates them.
The minimum strategy establishes a superior framework of the process that expands the possibilities and ensures results.
All developed cultures and expanding businesses use catalyzing objects. Some of the paradigmatic examples in the business world are: IBM, Pfizer, Bayer, Shell, etc. www.arkenea.com/blog/how-successful-startups-started
Types of Catalysts:
Based on their functionality, there are four types of behavioral catalysts: Conjunctural, Specific, Systemic and Generic. Dysfunctional catalysts inhibit processes instead of accelerating them.
These catalysts accelerate specific conjunctural processes to achieve the critical mass that is necessary to ensure “survival”. They are focused on the expansion of possibilities by considering the conjuncture. These types of catalysts tend to be absorbed by the system.
The specific catalysts are focused on accelerating specific functions that can be managed as autonomous units. They are focused on ensuring the results that need to be achieved by using a superior solution to minimize the consumption of energy. The critical mass of specific functions is sustained by these catalysts.
The systemic catalysts accelerate the functionality of the unified field of processes. They are focused on increasing the efficiency of the system by introducing a superior technology. These catalysts ensure the critical mass of the functionality of adaptive environments considered as a system.
Generic catalysts are those that accelerate the evolution of the environment where they are applied. They are focused on simplifying processes and solving their implicit weaknesses. These catalysts ensure the critical mass that is necessary to evolve.
The functionality of catalysts requires that their work be “redundant” with the causes of the problem they solve. Catalysts cannot work in non-adaptive environments. Catalysts accelerate social and business processes:
1) They simplify processes by increasing their efficiency. Therefore, there is less need of efficacy to ensure the achievement of effectiveness.
2) They manage the root causes of social and business functions, which are driven by the dysfunctionality of the concepts and fundamentals that underlie their processes.
3) They palliate the dysfunctionality of the implicit weaknesses of the strengths of processes. Implicit weaknesses are the dysfunctional consequences of any strength in adaptive environments.
Levels of Acceleration
The levels of acceleration catalysts introduce in processes, depend on the specificity of their functions.
a) Generic catalysts accelerate the functionality of institutions or organizations. Their acceleration is (+)
b) Systemic catalysts accelerate the functionality of functions and roles. Their acceleration is (++)
c) Specific catalysts accelerate the functionality of processes. Their acceleration is (+++)
d) Conjunctural catalysts accelerate the functionality of conjuncture driven processes. Their acceleration is (++++)
The dysfunctionality of catalysts, because they are inconsistent with the environment or because they don’t have the necessary influence on it, deaccelerates social and business processes. The pilot testing of catalysts ensures their functionality.
The Use of Catalysts
Catalysts are necessary to manage adaptive processes in adaptive environments. Behavioral catalysts have been and are used intuitively without defining them as such. For example, an external threat works as a catalyst that builds cohesion in a group and increases its level of focus on what needs to be done.
The unicist approach to catalyst building is an evolutionary approach to business that is based on the integration of catalysts to accelerate business processes to increase adaptability, customer orientation, growth, profitability and sustainability.
Some Business Application Fields:
- Advertising: Influencing through the expansion of the boundaries of the market.
- Branding: using branding objects to install attributes that accelerate the consistency of processes.
- Information Technology: developing adaptive systems that use catalysts to ensure their functionality.
- Knowledge: using systemic knowledge to catalyze efficiency and conceptual knowledge to expand the functionality of processes.
- Marketing: using objects that expand the boundaries of the concepts people have in their minds.
- Operational Processes: installing adaptive processes catalyzed by their underlying concepts
- Root Causes: the knowledge of root causes catalyzes the problem-solving processes
- Strategy: a strategic approach ensures the focus of actions and increases their efficiency.
The use of catalyst became mature due to the 4th Industrial Revolution that simplified the building of catalysts and the concept of Industry 4.0, applied to business, which fosters the adaptability of business processes.
Extreme Examples: Advertising and Industry 4.0
Catalysts are needed to ensure the achievement of goals in adaptive environments. The more differentiated the action of an individual or organization, the more influence is needed to adapt in an environment.
Advertising as a Catalyst
Advertising, as a concept, is a communication to promote or sell a product, service or idea. It adopts many shapes according to the circumstances. Advertising is a univocal communication in an adaptive environment that fully depends on the functionality of its content and its aesthetics, to be successful. For example, it might be a non-personal communication or a personal communication.
Advertising can work as a driver of actions or can be designed as a catalyst for actions. Both concepts differ in their way to achieve results. When advertising is a “driver”, the language should be operational or analytical. When it works as a catalyst, the language has to be ambiguous and the receptors must decide which interpretation suits their needs.
The research through real applications at The Unicist Research Institute, drove to the development of the following types of advertising catalysts:
- That Solve Implicit Weaknesses: These ads accelerate the buying decision process by avoiding dysfunctional objections.
- Conceptual: These catalysts install a new concept in the mind of receptors based on the expansion of the boundaries of existing concepts.
- Categorical: These ads expand the boundaries of accepted categories ensuring their functionality to fulfill the needs of the receptor.
- Conjunctural: They are based on the concepts that underlie urgencies which accelerates buying processes.
Advertising can be designed as a “driver”, which is the most commonly used type of communication, or it can be designed as a catalyst, which is needed in order to introduce significant differentiations and innovations.
The Catalysts to Introduce Industry 4.0
Understanding the catalysts that accelerate the Industry 4.0 installation will help to understand the concept of catalysis.
Understanding the catalysts that accelerate the Industry 4.0 installation will help to understand the concept of catalysis.
The research found the catalysts that drive the introduction of Industry 4.0 and their functionality:
- The generic catalyst, which opens the access to Industry 4.0, is customer orientation. It allows palliating the implicit weaknesses of the processes that are installed. It is based on the segmentation of the participants in the processes.
- The systemic catalyst is given by the access and management of the root causes of processes, which ensure the functionality of the technologies used.
- The specific catalyst is the use of artificial intelligence to ensure the accuracy of results.
- The conjunctural catalyst, which exerts the highest level of influence, is defined by the competitive strategy of an organization.
The attributes of a brand are a basic example of a universal catalyst, which is always part of a process. Exceptionally, brands work as composed catalysts that include the different levels (Apple, Speedo, etc.). Normally, they work as a hygienic catalyst that sustains the catalyzing processes. When it is an internal process in an organization, the attributes of the brand define the values of the culture and when it is an external process, the attributes define what the environment can expect from a value proposition.
To find the catalyzing objects, it is necessary to manage the fundamentals of a process. It is very simple to find them when there are successful experiences in a field. Semiotic groups are used to confirm the validity of the catalysts that work at the different stages of a processes.
Catalysts applied to Business Evolution
There are four solutions developed to catalyze processes in organizations. These catalyzing solutions ensure that the speed of actions increases more than 30% generating growth and increasing profitability. They are:
- The Unicist Evolutionary Approach is a fundamentals-based framework to manage the root causes of businesses to increase their adaptability, their speed of growth and to improve their profitability in an environment of customer orientation and sustainability. It is a generic catalyst that accelerates the evolution processes of the environment where it is installed.
- The development of the Unicist Competitive Strategy, which emulates the ontogenetic intelligence of nature, allowed building a business catalyst that deals with maximal strategies to grow and minimum strategies to ensure results.
- The Unicist Root Cause Management catalyzes the development of solutions for adaptive business processes and is based on the knowledge of their concepts and fundamentals that define the root causes of their functionality.
- The Pilot Test Driven Market Lab was developed to build catalysts for sales processes to accelerate the speed of market growth.
You can access these examples at: www.unicist.net
The Use of Business Objects
Objects are productive adaptive units that have a concept, an added value, the necessary quality assurance and a methodology to ensure the minimum strategy. To imagine an object please consider an automatic pilot in an airplane. It can be considered a “paradigmatic” object.
From a functional point of view there are different types of objects:
- Driving Objects
To drive processes
- Catalyzing Objects
To accelerate processes
- Entropy Inhibiting Objects
To inhibit the entropy of business processes
- Inhibiting Objects
To inhibit dysfunctional events in a business
- Gravitational Objects
To influence the results of processes
About Business Catalysts
Adaptive business functions are managed by driving, inhibiting and entropy inhibiting objects. Catalysts are objects that accelerate business processes and ensure the evolution of businesses.
The catalysts are part of the restricted context of the business function that is being catalyzed, while the gravitational objects are part of the wide context.
Expert System with Unicist AI
The Unicist XD-Expert Systems were developed to manage the fundamentals of business processes to develop solutions in adaptive environments. Adaptive behavior is a turning point in the context of the 4th Industrial Revolution. With multiple specialized modules to solve specific problems, these systems manage the unified field of the business processes to manage their adaptability.
They simplify the building of adaptive solutions based on the use of the concepts and fundamentals of processes, an intuitive approach based on the experience of the users and a pilot testing approach that ensures the functionality of results.
The unicist approach to the 4th Industrial Revolution is based on managing the unified field of business functions to increase their adaptability, productivity, quality, customer orientation and sustainability.
The unified field is managed by cognitive systems with Unicist Artificial Intelligence that use the ontogenetic maps of business functions to manage the concepts and fundamentals of businesses. This approach increases the competitive advantages and fosters growth and profitability.
The Unicist XD-Expert Systems are cognitive systems that use the basics of Unicist AI to develop business solutions. Cognitive systems are part of the solutions introduced by the 4th Industrial Revolution.
The purpose of cognitive systems is to interpret reality. The human brain is “the” paradigmatic example of a cognitive system.
The use of cognitive systems is necessary to develop solutions in adaptive systems and complex environments. The use of XD-Expert systems accelerates the building of solutions.
Catalysts have been and are used all the time. What the unicist evolutionary approach introduced is the access to the concepts and fundamentals of catalysts that define the root causes of their functionality and allow defining and installing them where they are needed.
Catalyzing objects are part of the restricted context of a function and the gravitational objects are part of the wide context. It has to be considered that the functionality of catalysts needs to be redundant with the gravitational objects that sustain the basic framework of the functions involved. All developed cultures and expansive businesses catalyze processes to ensure their evolution.
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The Intrinsic Social and Business Processes
One of the characteristics of value generation in complex adaptive systems, like cultures and businesses, is that only biunivocal processes can be catalyzed. Catalysis is needed to ensure the necessary energy threshold and functional synchronicity of the objects that integrate a complex adaptive system or environment.
Univocal social and business processes cannot be catalyzed. Univocity can be an intrinsic aspect of a process or the consequence of an extreme individualistic environment where the processes are “owned” by individuals instead of being part of a system.
The catalyst provides an energy saving function for these processes, which allows ensuring the generation of value within the necessary timing. This implies that the results are produced within the synchronicity that is needed to ensure the functionality of the adaptive system.
The system degrades when the actions within the adaptive system are focused on the processes instead of beginning with the action of the catalyst.
It has to be considered that the functionality of a complex adaptive system includes a gravitational force established by the wide context and a catalyst established by the restricted context which are redundant. This means that the catalyst replicates the aspects established in the wide context.
The integration of the process with the catalyst is what ensures the functionality of a complex adaptive system.
Social Catalysts, the Accelerators of Social Evolution
All developed, developing and emergent cultures use social objects to foster their evolution. Social objects are “encapsulated” entities that regulate the functionality of cultures. Laws, regulations, and social, economic and political systems, including institutions, and organizations of any kind, are examples of social objects.
The social functions are regulated by driving, inhibiting and entropy inhibiting objects. The catalysts are part of the restricted context of the process that is being catalyzed, while the gravitational objects are part of the wide context. These catalysts need to be redundant with the gravitational objects that sustain the basic framework of the functions involved.
In developed cultures, legality and legitimacy tend to be overlapped. These cultures use driving, inhibiting, entropy inhibiting, catalyzing and gravitational objects that establish the framework and administrate the operational rules of the environment. See “Microeconomics driven Development” www.unicist.net/economics/participate
The gravitational objects, like the constitution of a country, establish the basic framework of a culture considered as a system. The catalyzing objects establish the acceleration that ensures the synchronicity of actions for the evolution of any adaptive system.
The drivers, inhibitors and entropy inhibitors establish the operational rules that have to be followed to be part of the system.
The Unicist Research Institute