Digitization is the core aspect of the new stage in industrialization, but it requires being integrated with conceptualization and personalization in order to develop expansive, profitable and sustainable organizations that manage the functionality of processes.

The concept of digitization is self-evident and means managing the information of businesses in digital format to increase the efficiency of business processes.

But to digitize in the sense of the adaptiveness of processes introduced by the 4IR it is necessary to have the concepts of the business functions that allow developing adaptive systems. Therefore, the conceptual design of the business processes is what makes digitization possible by managing the root causes of business functions.

When this goal is achieved, it becomes necessary to satisfy the needs of the people who participate in the processes.

Personalization is the concept that needs to be introduced which implies organizing the efficacy of business processes and ensuring the functionality of the digitization processes. 

The Functionalist Approach to Business

This approach manages the functionality, dynamics and evolution of business functions and processes and is necessary to:

1. Develop the functional design of adaptive business processes
2. Design and implement binary actions to ensure results
3. Design and develop intelligent business cobots
4. Design and develop intelligent systems and applications
5. Design and manage R&D processes of products, devices, and processes
6. Develop business objects and catalysts to manage processes
7. Design market expansion processes
8. Manage process improvement, innovations, and changes
9. Design software that includes intelligent functions
10. Manage feedback designing pilot tests and destructive tests

Consultation Books

Unicist Strategy: An Emulation of the Functionality of Nature

The unicist strategy is a paradigm shift and at the same time a back-to-basics. It is a value adding strategy that emulates the intelligence of nature to manage evolution in adaptive environments.

By emulating nature, the unicist strategic approach uses maximal strategies to grow and minimum strategies to survive.

This functionalist approach is managed using unicist binary actions that ensure results, unicist objects to optimize processes, and unicist catalysts to open new possibilities and accelerate processes.

Its use will help you to deal with adaptive environments, the management of conflicts and the development of strategies based on the possibilities of the context.

The discovery of the functionality of the strategic intelligence that is introduced in this book simplifies the building of strategies by using catalysts to accelerate processes and ensure results.

This approach has been used for years in political, social, economic, business, and personal strategy building.

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The Functionalist Approach to Marketing

The Unicist Marketing Strategy introduced a functionalist paradigm shift in marketing. The discovery that the concepts people have in mind drive their actions is the paradigm shift that allowed accessing the root causes of buying processes.

The research developed on human intelligence led to the development of binary actions, which are two synchronized actions, to avoid dysfunctional reactions when people are being influenced.

This research led to the development of catalysts in marketing processes. The use of marketing catalysts has been used for centuries.

But the unicist evolutionary approach to marketing made possible the building of artificial marketing catalysts, binary actions, and marketing objects to accelerate buying processes.

The functionalist approach provides the structure for developing marketing strategies. The unicist marketing strategies to approach customers and the competitive strategies to manage competitors provide the binary actions, catalysts, marketing objects and conceptual B2B and B2C market segmentations to increase the effectiveness of marketing processes. 

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Managing the Functionality of Business Processes

Unicist functional management introduced an upgrade in business management.  The functionalist approach implies managing the nature of business processes considering the environment as part of the processes. It approaches processes based on their purposes, which are driven by an active function and sustained by an energy conservation function.

The functionalist approach is focused on the value of processes, while the operational approach is focused on the processes themselves. That is why the functionalist approach includes the operational approach but not vice versa.

It is based on the discovery that there is nothing in the universe, which is part of a system, that does not work with a purpose, an active function, and an energy conservation function.

This triadic structure defines the concepts and functionality of things and established the framework of the 4^th industrial revolution.

The 4IR made the functionalist approach necessary. In this context, the unicist functionalist approach made businesses reasonable, understandable, and predictable. It empowers their customer orientation, adaptability, and growth, increasing their customer value, shareholder value, and stakeholder value.

The functionalist approach provides the description of the structures of business functions that allow developing future scenarios and strategies and managing the root drivers of business processes.

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Managing Ambiguous and Figurative Languages

The management of adaptive environments requires dealing with the functionality of processes that always implies the use of catalysts to manage their evolution and achieving real consensus to generate actions. While the management of catalysts requires the use of ambiguous language, the achievement of consensus requires the use of figurative language.

Ambiguous language is necessary to describe the nature of things to approach the integration of reality in its possible oneness. It uses unicist logic to operate in the field of ambiguity.

It allows simplifying reality by approaching it using homologies. Ambiguous language and synthetic language are homologous. Ambiguous language is necessary to influence adaptive environments but has no value in the field of operational problems.

The use of figurative communication allows avoiding the dysfunctional filtering of communications, providing messages that drive naturally towards real consensus.

The purpose of figurative communication is to achieve real consensus, which means achieving a rational, emotional, and conceptual consensus. Achieving real consensus requires solving the conflicts that are generated by interests, needs, beliefs or lack of knowledge.

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Framework: The Functionalist Approach to Science

The purpose of the unicist functionalist approach to science is to define the actions that make “things” work. It is based on the use of functional knowledge to manage the real world that integrates the know-how and the know-why of “things”.

This approach is based on the discovery of the triadic structure of the intelligence that underlies nature that defines the principles of its functionality and led to the development of the unicist logic that allows managing the intelligence that manages the functionality of “things”.

This approach uses the unicist ontological approach to describe the triadic functionality of the fundamentals of “things” defined by a purpose, an active function, and an energy conservation function.

It provides the functional knowledge, which allows defining the binary actions that make “things” work. Such functionality is driven by supplementary and complementary relationships between the entities of a system and the binary actions that ensure the functional operation.

Unicist functional design is the unicist ontological approach to design intelligent solutions in adaptive environments.

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The Basics behind the Business Technologies

You can access the basics that are behind the unicist functionalist technologies applied to business at:
www.unicist.net/conceptual-design/basics-of-the-functionalist-approach-to-business