B2B Commercial Counter cycles

Counter-cycle building processes are based on integrating complementary value propositions that empower the business and allow expanding the segments that are being approached.

Insourcing Countercyclical Strategies for Businesses

Countercyclical strategies are for companies that were affected by a conjunctural or structural change of the market. They are based on:
1) Expanding new niches and segments
2) Introducing new channels
3) Expanding and complementing value propositions
4) Co-marketing strategies

Value Proposition

Counter-cycle Building

Complementing Value Propositions to Build a New Stage

Counter cycles are based on the expansion of the value propositions by upgrading the functionality of the products and services and satisfying latent needs. Access

Using Catalysts to Expand & Accelerate Marketing Processes

Marketing Catalysts open a space in the market due to the influence they have based on the latent needs they satisfy. They open new marketplaces and accelerate buying processes. Access

Binary Actions
Unicist Functional Design

Using Unicist Functional Design to Build the New Processes

The unicist functional design is based on anticipating, planning, designing, and managing business processes and their consequences using binary actions, business objects and catalyst to ensure results. Access

Developing Binary Actions to Ensure the Generation of Results

The development of binary actions is based on a strategic approach to the environment, which implies having a maximal strategy to grow and a minimum strategy to ensure results. Access

Unicist Binary Actions
Business Objects

The Use of Marketing Objects to Drive & Catalyze Processes

The use of commercial, semantic and branding marketing objects enhances the influence on potential buyers and empowers the synchronicity of binary actions by integrating catalysts. Access

Creative Commons
Creative Commons