Commercial Counter-cycle -ORI

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

Unicist B2B Countercyclical Strategies

By Expanding Segments & Channels

By Expanding Segments & Channels

By Expanding Segments & Channels


Unicist B2B Commercial Counter-cycles

An Objects driven Functionalist Approach

Unicist Countercyclical Strategies are based on introducing expansion in fields that remained stagnated or have been declining.

This expansion is basically generated by building additional complementary channels that begin by generating revenue. The end of the process is achieved when these additional channels are integrated in the business.

Unicist Standard

As part of our partnering policy, the unicist technologies are licensed under a Creative Commons Attribution 4.0 International License.

Counter-cycle Building Applications

Building Complementary Value Propositions

Optimal counter-cycle management processes require developing complementary value propositions that empower the business and allow expanding the segments that are being approached. Its use allows:

The development of counter-cycles can be empowered when there is a possibility to introduce innovations that fit into the needs of the different segments of post-crisis markets.

Crises open the opportunity for expanding the value propositions by upgrading the functionality of the products and services and palliating their implicit weaknesses.

The innovations that cover latent needs and implicit weaknesses can be developed to expand the market by covering the needs of adjacent segments. It requires introducing additional market catalysts.

The Use of the Virtual B2B Marketing Application

The objective of unicist virtual B2B marketing is the generation of prospects. It is based on the building of empty spaces in the market and the installation of the value propositions as first-choice options. This technology was developed to be applied to differentiated or innovative value propositions. Its use allows:

Conceptual virtual marketing builds “empty spaces” in the market where the value propositions can work as first-choice alternatives.

The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling process match the buying process.

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions by integrating catalysts.

The Use of the Catalyzing Objects Application

Catalysts allow establishing a space in the market, increasing the efficiency and the speed of marketing processes. Changes in the market require changing the catalysts that are being used. The use of catalysts allows:

Marketing Catalysts open a space in the market due to the influence they have based on the latent needs they satisfy. They empower the marketing value propositions based on their indirect influential power.

Catalysts introduce a superior level of functionality by empowering reliability in the marketing process diminishing the required level of efficacy and increasing the level of marketing effectiveness.

Unicist Catalysts accelerate the buying decision processes by increasing the perception of differentiation and ensuring the synchronicity of actions..

The Use of the Binary Actions Application to Influence Buyers

Every marketing action generates a natural reaction. On the contrary, the use of unicist binary actions influences the root causes of the customer’s buying decisions and substitutes reaction for complementation. The use of binary actions allows:

Actions generate reactions. But unicist binary actions respond to the concepts of the potential costumer and therefore generate no reactions.

The development of binary actions requires having a strategic approach to the environment, which implies having a maximal strategy to grow and a minimum strategy to ensure results.

The use of unicist binary actions to avoid entropy are based on the actions that follow the segmentation of the products and services proposed and the actions that follow the segments of buyers.

Development of Collaborative R&D Projects

First Choice Marketing Designer

The Unicist Technologies are installed based on the development of collaborative R&D projects that ensure their functionality and allow transferring the technology.

These activities are developed in In-house solution building factories that use the technologies included in the Unicist Functional Designers.

All the projects are based on the generation of positive cashflow for the clients. 

Building Market Driven Counter-cycles

Commercial counter-cycle building is based on the forecast of the evolution of the environment one is dealing with. It requires understanding the roots causes and the limit causes of the crisis to define the possibilities that are being opened.

These strategies require being based on the latent needs of the environment. These counter-cycles need to become the drivers towards a superior level of functionality in the market.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm.

Creative Commons
Creative Commons