Unicist Commercial Counter-cycles NEW

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

Unicist B2B Countercyclical Strategies

By Expanding Segments & Channels

By Expanding Segments & Channels

By Expanding Segments & Channels

Slider

Unicist Commercial Counter-cycles

A Unicist Evolutionary Approach

The COVID-19 crisis is and will be fostering several structural changes in the environment, that will adopt multiple shapes according to the archetype of each culture.

Basic social effects of COVID-19:

Building Market Driven Counter-cycles

Commercial counter-cycle building is based on the forecast of the evolution of the environment one is dealing with. It requires understanding the roots causes and the limit causes of the crisis to define the possibilities that are being opened.

These strategies require being based on the latent needs of the environment. These counter-cycles need to become the drivers towards a superior level of functionality in the market.

Implementation through Participative R&D Projects

The implementation of Unicist Technologies is based on the development of participative R&D projects that ensure their functionality and allow transferring the technology.

The first prototype begins to work within 45 days. It requires the participation of an internal strategic analyst.

All the projects are based on the generation of positive cashflow for the clients. 

Commercial Counter-cycle Building Applications

Managing the Conceptual Structure of Businesses

The knowledge of the conceptual structure of the business allows managing the root causes of business processes, developing maximal strategies to grow and minimum strategies to ensure results and defining the binary actions that fit into the concepts the potential buyers have. Its use allows:

The conceptual structure of businesses allows defining their functionality, dynamics, and evolution. This knowledge allows managing the root causes of business problems.

The development of maximal strategies to grow and minimum strategies to ensure results provides the necessary framework to foster adaptability, growth, and profitability.

Binary actions are designed using the UXD-Extreme design method. They materialize maximal and minimum strategies ensuring the achievement of results, adaptability and customer orientation.

Building Future Scenarios to Discover Possibilities

The past and the future are not symmetric. The unicist logic and the unicist evolutionary approach allowed developing reliable future scenarios in universal and specific fields to define the possibilities that define the objectives that can be achieved. Its use allows:

The present and future scenario of businesses are developed based on their conceptual structure and the competitive scenario to define the possibilities that can be managed.

The future scenario of the restricted context allows establishing the influential trends that can be managed to catalyze the business and marketing processes.

The future scenario of the wide context is necessary to define the long-term trends of the markets. It provides the information to establish long-term strategies.

Building Complementary Value Propositions

Optimal counter-cycle management processes require developing complementary value propositions that empower the business and allow expanding the segments that are being approached. Its use allows:

The present and future scenario of businesses are developed based on their conceptual structure and the competitive scenario to define the possibilities that can be managed.

The future scenario of the restricted context allows establishing the influential trends that can be managed to catalyze the business and marketing processes.

The future scenario of the wide context is necessary to define the long-term trends of the markets. It provides the information to establish long-term strategies.

The Use of the Conceptual Segmentation Application

The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling argument match the buying argument. Its use allows:

The research on human behavior demonstrated that human actions are driven by the concepts people have in their long-term memory, which also drive their buying-decisions.

The concepts prospective buyers have define their central buying argument. The conceptual market segmentation defines the complement of their buying arguments.

Conceptual market segmentation describes the concept that is implicit in a product or service. This segmentation is necessary because it allows addressing the concepts people have in their mind.

The Use of the Virtual B2B Marketing Application

The objective of unicist virtual B2B marketing is the generation of prospects. It is based on the building of empty spaces in the market and the installation of the value propositions as first-choice options. This technology was developed to be applied to differentiated or innovative value propositions. Its use allows:

Conceptual virtual marketing builds “empty spaces” in the market where the value propositions can work as first-choice alternatives.

The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling process match the buying process.

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions by integrating catalysts.

The Use of the Marketing Objects Application

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions integrating catalysts. This allows:

The objective of commercial objects is to awaken interest in value propositions. They are based on the concept of the segment that is being approached, its needs and beliefs.

Semantic objects make differentiations and innovations meaningful and necessary. They install the knowledge that is needed to make a buying decision.

The purpose of a branding object is to sustain and empower a buying intention in the mind of the potential buyer. Branding objects are a catalyst of buying processes.

The Use of the Catalyzing Objects Application

Catalysts allow establishing a space in the market, increasing the efficiency and the speed of marketing processes. Changes in the market require changing the catalysts that are being used. The use of catalysts allows:

Marketing Catalysts open a space in the market due to the influence they have based on the latent needs they satisfy. They empower the marketing value propositions based on their indirect influential power.

Catalysts introduce a superior level of functionality by empowering reliability in the marketing process diminishing the required level of efficacy and increasing the level of marketing effectiveness.

Unicist Catalysts accelerate the buying decision processes by increasing the perception of differentiation and ensuring the synchronicity of actions..

The Use of the Binary Actions Application to Influence Buyers

Every marketing action generates a natural reaction. On the contrary, the use of unicist binary actions influences the root causes of the customer’s buying decisions and substitutes reaction for complementation. The use of binary actions allows:

Actions generate reactions. But unicist binary actions respond to the concepts of the potential costumer and therefore generate no reactions.

The development of binary actions requires having a strategic approach to the environment, which implies having a maximal strategy to grow and a minimum strategy to ensure results.

The use of unicist binary actions to avoid entropy are based on the actions that follow the segmentation of the products and services proposed and the actions that follow the segments of buyers.

Developing a Distribution 4.0 Channel

Distribution 4.0 is a business model that fosters business and market expansion by developing a forward integration with the market centrally driven by virtual tools. Its use allows:

Distribution 4.0 is based on enhancing the complementation with the market by increasing the level of participation and reliability to build long-term relationships with clients, customers and users.

This distribution channel allows establishing stable relationships among providers, distributors, and buyers by establishing a sharing space that satisfies the actual needs of the different segments.

Distribution 4.0 applies to businesses that have differentiated products / services and are interested in establishing transparent relationships with the market.

Using Virtual B2B Selling including Binary Selling Processes

The virtual B2B selling technology was developed to sell differentiated or innovative value propositions. Low price propositions might be considered a differentiated proposition.

Virtual selling is based on the preexistence of an empty space that has been opened by the virtual marketing process. It is based on binary selling processes that include the use of catalysts.

The final goal is that the prospects buy the functionality of the differentiated use value, which requires having experienced it. The Virtual Testing Rooms were developed to experience the value propositions.

The objective of the testing rooms is that the clients be able to emulate some aspects of the solution without needing to buy it. The testing rooms establish a pleasant, empowering environment where the prospects can evaluate the solution.

Developing Pilot Tests to Ensure the Functionality of Solutions

Unicist pilot tests provide the feedback from the market and are the core learning input to improve processes. The pilot testing methodology of marketing objects, catalysts and proposals is complementary to any design or R&D method a company uses. This allows:

The pilot tests are based on the testing of prototypes of the solution, which consists in developing clinics where the solution competes with substitute and succedaneous alternatives.

The methodology for destructive pilot tests aims at measuring the achievement of the objectives of a process or function and the limits of the functionality of the knowledge that sustains these actions.

The pilot testing process of the marketing solutions includes the participation of a group that is integrated by a coordinator, a fallacy-shooter and an ombudsman/woman.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

Creative Commons
Creative Commons