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Unicist Conceptual Design Technology

Main Applications:

  • Conceptual design of business models
  • Conceptual design of business processes
  • Conceptual design of IT systems
  • Conceptual design of marketing processes
  • Conceptual design of people management systems

The purpose of conceptual design is to define the process architecture of the solution. To make this solution possible, it is necessary to be able to emulate it in mind.

Emulating in mind requires envisioning the final picture of the process and the results that will be achieved. This requires having the knowledge of the fundamentals of the process and a solution thinking approach that allows building the solution.

The emulation of the solution becomes possible if the conceptual knowledge of the solution is available. The conceptual knowledge requires managing the unicist ontology that defines the functionality of the concept that drives the solution.

Thus conceptual design implies integrating the emulation of the solution and the conceptual knowledge of the process to build the process architecture.


The implementation process of unicist technologies is made by development groups integrated by members of the Unicist Confederation and of the clients. These development groups use a prototyper provided by The Unicist Research Institute. This process is managed by the Unicist Corporate University that assumes the responsibility of providing the unicist technologies to the participants, guides the development of the solution and ensures its functionality. If needed, the development of the solution can be outsourced to a Partner of the Unicist Confederation.

Unicist Conceptual Design

The Basics of the Unicist Conceptual Design

A) Conceptual design requires knowing the concepts involved in a function and/or process.

B) These concepts are defined by the unicist ontology of the functions that define their nature.

C) The Unicist Conceptual Design Technology provides the unicist ontological structures of the concepts of a function and/or process and uses the information of the input to develop the conceptual design of the solution.

The System

The Unicist Conceptual Design is the first technology that emulates the nature of things to make the conceptual design of business functions, roles and processes. It is based on the more than 5,000 researches made at The Unicist Research Institute that allowed defining the concepts that underlie the functions, roles and processes of countries, institutions, and businesses.

It provides the knowledge of the universal concepts of the functions, roles and processes that are being designed that allow having a universal solution that is adapted to the specific circumstances of the local environment by the use of a series of pilot tests. The final output of the conceptual design is the definition of a specific process that results from adapting the basic solution that has been provided.

Levels of Conceptual Design

Four levels of conceptual design have been discovered:

Level 1 – Guiding Idea: This level has the generic guiding idea of what is being designed.

Level 2 – Logical Design: This level the logical design of the process.

Level 3 – Objects Design: This level deals with the design of specific objects.

Level 4 – Process Design: This level manages the unified field of the solution.

Level 1: Guiding Idea

This level of conceptual design is based on the rational knowledge of the conceptual solution and the understanding of the ontogenetic map that allows apprehending the metaphors that are used to categorize the design of the solution.

Level 2: Logical Design

This level includes the capacity of managing the complete structure of the conceptual knowledge of the unified field of the solution. It is based on having the capacity to manage the unified field of knowledge based on integrating it in reasonable and understandable terms as a sort of “semantic network” of interrelated concepts that need to produce a predefined result.

Level 3: Objects Design

This level includes the capacity of emulating in mind some of the objects that integrate the final solution. On the one hand, Objects design requires having the necessary empathy with the functions that need to be built as objects and with the users of these objects.

Level 4: Process Design

This level requires being able to integrate the interdependent objects that have bi-univocal influence using a double dialectical approach.

This level allows integrating the maximal and minimum strategy of each object in order to ensure the achievement of the results.

Unicist Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Conceptual Design          
Guiding Idea Design   Checked Checked Checked Checked
Logical Design     Checked Checked Checked
Objects Design       Checked Checked
Process Design         Checked
Unicist Ontology          
Pre-concepts   Checked Checked Checked Checked
Operational Concepts     Checked Checked Checked
Functional Concepts       Checked Checked
Essential Concepts         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Business Objects Building          
Action Inhibitors   Checked Checked Checked Checked
Entropy Inhibitors     Checked Checked Checked
Drivers       Checked Checked
Catalysts         Checked
Unicist Benchmarking          
Operational Analogies   Checked Checked Checked Checked
Functional Analogies     Checked Checked Checked
Functional Homologies       Checked Checked
Essential Homologies         Checked
Unicist Destructive Testing          
Substitute Clinics   Checked Checked Checked Checked
Complexity Research     Checked Checked Checked
Ontological Reverse Engineering       Checked Checked
Succedaneum Clinics         Checked

Become a User... Make a Pilot Test

The Unicist Research Institute has developed Business Objects that allow emulating the organization of nature minimizing the energy consumed to generate value.

Unicist Business Objects are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.

Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Unicist TAAS

The concept of technologies as a service was developed to make unicist business technologies accessible to all companies, because there is no need to invest in technologies since they are paid by the results they produce. Unicist business technologies have been developed to deal with the concepts of businesses emulating the organization of nature. These technologies are based on the management of the fundamentals of business, integrating this knowledge with the technical-analytical knowledge to upgrade and optimize business processes. The unicist technologies were developed to manage the adaptive aspects of businesses where it is necessary to manage the fundamentals to produce results.

Unicist Corporate University

The Unicist Corporate University is organized to provide the necessary education to manage the unicist technologies as a service and to manage their implementation.

Technologies as a service uses the outsourcing of services, where the new technologies are applied, as the way to introduce the innovation. This outsourcing simplifies the introduction of the technologies and accelerates the speed of implementation. Any new technology implies a change of processes that requires a change of roles that drives towards a change of habits. This is a process that requires time. The outsourcing process is what gives the organization the necessary time to manage the change of habits.

Virtual Collaboration

Unicist Virtual Collaboration defines the framework of the program. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics. It is based on the use of the triadic approach to the nature of business processes that is based on the unicist ontologies that are provided by the UCU. This approach simplifies the processes using destructive pilot tests that sustain on the one hand the learning processes and, on the other hand, ensure the functionality of the solutions. This technology was developed at TURI to deal with development of solutions in adaptive environments.

Visit the Unicist School

If you are interested in learning more, you can become a visitor of the Unicist School and download a consultation book on any of the main unicist technologies, that allows you to develop a pilot test of their application. The Unicist School, based on the unicist paradigm shift, promotes structural solutions to deal with the evolution of adaptive environments.

Unicist School

Generating Value

The unicist conceptual design is necessary to ensure the production of results in adaptive environments. The discovery that human actions are driven by the concepts people have, established a new stage in the understanding and influence of individual, institutional and social behavior. The paradigm shift in sciences that was introduced by the Unicist Theory, which is applied to individual, institutional and social behavior, is based on the discovery that human actions are driven by the concepts that individuals have.

People who intend to assume the responsibility for the results of their actions need to be aware of the concepts of what they are doing. The unicist conceptual design is the methodology that allows transforming the knowledge of the nature of things into processes to make things happen.

Logical Tools

The Unicist Logical Tools are based on a triadic approach that allows dealing with the dynamic of the business functions that allows building structural solutions and makes the management of adaptive systems possible. There are different type of tools beginning with structural methods and ending with systems that include Unicist Artificial Intelligence that emulates the double dialectical evolution (now in testing process). The available tools are:

  • Conceptual Design & Management
  • Unicist Unified Field Diagramming
  • Unicist Double Dialectical Action System
  • Unicist Diagnostics System
  • Unicist Consultation Library
  • Destructive and Non-destructive Pilot Testing
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Country Scenarios Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods