Unicist Root Cause Coaching Services
for Business Growth

Coaching for SMEs

Unicist Root Cause Coaching was developed to sustain the growth of SMEs, working with the CEOs and CXOs. This activity if fully focused on the development of growth solutions that are sustained by the use of the Unicist System 2.0 developed at The Unicist Research Institute that allows developing the solution. The system if for the personal use of the coaches and not for the use of the clients.

The concepts people have in mind drive their actions and define the root causes of the results they produce.

The Unicist Root Cause Coaching is an upgrade in business coaching that includes the management of the concepts and fundamentals of a business.

The goal of Root Cause Coaching is to provide support and technologies to CEOs, top executives and business owners to manage root causes to expand businesses.

Our coaches have participated in the educational program that gives access to the unicist conceptual management technologies and the specifics that deal with business growth.



A unicist business coach needs to work with three clients simultaneously:

1. The coachee

2. The business

3. The projects

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The Concept of Unicist Root Cause Coaching

“The Unicist Root Cause Coaching is a “knowledge business” for doers that is developed by doers. The URC Coach assumes a catalyzing role in businesses. The URC Coach has three integrated simultaneous clients: the coachee, the company and the projects. It provides the necessary conceptual knowledge that allows managing the fundamentals of business processes to ensure the management of the root causes and achievement of the business goals that have been established. This role requires that coaches assume the responsibility for avoiding fallacies to ensure results. Unicist business coaches provide conceptual knowledge by using knowledge objects that guide the coachees in the process managing the root causes of business processes to produce results. The business coaching agreements can be made based on fixed fees or success fees.”

Managing Root Causes

Unicist concepts and fundamentals define the root causes of problems and are the root drivers of solutions. They allow defining what is possible to be achieved and developing the maximal and minimum strategic actions and business objects to make it happen.

Unicist conceptual design uses the unified field of the functions of a project to define the processes and the maximal and minimum strategic actions that need to be developed to ensure results.

Conceptual Design of Solutions

The unicist conceptual design is used to ensure results in business growth processes, by managing the fundamentals of the solutions, defining the necessary functions that are integrated in the solution. It includes the design of the roles that participate and the different types of business objects that are used to achieve the necessary results. The conceptual design ensures the functionality of the solutions.

The Core Features of Root Cause Coaching

The unicist coaching processes require having an accurate diagnosis of the possibilities of the business. In traditional coaching processes, things happen during the meetings. On the other hand, Unicist root cause coaching works as a catalyst process that is based on projects. That is why in unicist coaching, things happen between the meetings.

The core features are:

1. In order to ensure the functionality of coaching as a catalyst, the work of a “root cause coach” has to be an on-line activity. Personal external coaching hinders the possibility of working as a catalyst and tends towards a partnering model.

2. The core of the “coaching processes” are the solutions to the specific growth problems.

3. Root cause coaching begins with a conceptual diagnosis and a strategy to implement a solution that includes the three clients: the coachee, the company and the project.

4. Coaching sessions last between 20 and 30 minutes and are preceded by the use of a knowledge object to prepare the sessions.

5. The coachee can also participate in a micro-clinic every fortnight to become aware of the management of concepts. This activity is optional.

6. The coaching services have to be paid by the companies and not by the coachees in order to ensure that the final purpose of business coaching is focused on the growth of the company. These coaching agreements are made based on “fixed fees” or “success fees”.

7. Unicist root cause coaching processes need to have a maximal strategy and a minimum strategy to ensure results.

8. Root cause coaching agreements have a beginning and an end. New agreements can only be done to approach new projects.

The Unicist System 2.0

Coaches are provided with a system to manage the root causes. The Unicist System 2.0 is a Knowledge System allows finding the root causes of the growth problems and defining and testing their solutions. The system is based on unicist concepts and fundamentals that define the root causes of problems and are the root drivers of solutions.

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Country Archetypes Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods