Unicist Ontological B2C Market Segmentation

The unicist segmentation is based on the discovery that the concepts people have in their long-term memory drive their actions and that the conceptual short-term memory triggers actions.

Segmenting based on the Drivers of Buying Decisions

This segmentation is needed to increase the influence on potential buyers.
1) To manage supply driven markets
2) To manage highly competitive markets
3) To introduce innovations
4) To manage product / service differentiation
5) To introduce counter-cycles in markets

Value Proposition

B2C Segmentation

People's Concepts Drive their Decisions & Actions

The purpose of the unicist ontological segmentation is being able to define how the concepts people have in mind can be approached by using functional segmentation and psychological segmentation. Access

The Use Value defines the Structural Segmentation

The structural segmentation is defined by the hard segmentation that is based on the operational functionality of a product or service and defines the generic approach to a market. Access

B2C Structural Segmentation
Lifestyle Segmentation

Lifestyle Segmentation Catalyzes Buying Decisions

The lifestyle defines the functional catalysts that can be used to open a market space and accelerate buying processes. The functionality of the catalysts is what allows influencing markets. Access

The Use of Customer Profiles Simplifies Marketing & Selling

The use of customer profiles begins with the approach to the segments that are natural buyers of a product/service and continue the expansion of the market based on the adjacency of segments. Access

B2C Customer Profiles
Creative Commons
Creative Commons