Collaborative Corporate R&D Partnering

Unicist Conceptual B2C Market Segmentation

Based on Functionalist Technologies in the 4IR

Conceptual B2C Segmentation

Based on Collaborative Corporate R&D Partnering in the 4IR

Human actions are driven by the concepts people have in their minds. Therefore, B2C conceptual market segmentation is necessary to match the concepts people have in their minds. It includes hard, conceptual, functional, psychological and lifestyle segmentations to define the drivers of buying processes.

Basic Discoveries that sustain Functionalist Marketing

  • Concepts drive human actions, which include buying decisions.
  • The functionalist principles of marketing are defined by the concepts people have.
  • Synchronized binary actions make the functionalist principles work.
  • Pre-concepts trigger the perception of value propositions.
  • Conceptual segmentation increases marketing accuracy and effectiveness.
  • The buying arguments are based on the concepts people have in mind.
  • Semiotic groups allow finding the concepts and the latent needs people have.
  • The Functionalist design allows managing the roots of the functionality of marketing processes.

The Use of Customer Profiles to manage Buying Arguments

Technologies are provided in English, German, Portuguese and Spanish.

The Use Value defines the basics of the Structural Market Segmentation

The structural segmentation is defined by the hard segmentation that is based on the operational functionality of a product or service 
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People's Concepts Drive their Decisions & Actions and the Buying Arguments

The objective is to define how the concepts people have in mind can be approached by using functional segmentation and psychological segmentation
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The Use of Customer Profiles empowers Marketing & Selling Processes

The use of customer profiles begins with the approach to the segments that are natural buyers of a product/service and continue the expansion of the market based on the adjacency of segments 
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Welcome to the 4th Industrial Revolution

These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.

The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.