Collaborative Corporate R&D Partnering
Unicist Conceptual B2C Market Segmentation
Based on Functionalist Technologies in the 4IR
Human actions are driven by the concepts people have in their minds. Therefore, B2C conceptual market segmentation is necessary to match the concepts people have in their minds. It includes hard, conceptual, functional, psychological and lifestyle segmentations to define the drivers of buying processes.
Basic Discoveries that sustain Functionalist Marketing
- Concepts drive human actions, which include buying decisions.
- The functionalist principles of marketing are defined by the concepts people have.
- Synchronized binary actions make the functionalist principles work.
- Pre-concepts trigger the perception of value propositions.
- Conceptual segmentation increases marketing accuracy and effectiveness.
- The buying arguments are based on the concepts people have in mind.
- Semiotic groups allow finding the concepts and the latent needs people have.
- The Functionalist design allows managing the roots of the functionality of marketing processes.
The Use of Customer Profiles to manage Buying Arguments
Technologies are provided in English, German, Portuguese and Spanish.
The Use Value defines the basics of the Structural Market Segmentation
The structural segmentation is defined by the hard segmentation that is based on the operational functionality of a product or serviceÂ
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People's Concepts Drive their Decisions & Actions and the Buying Arguments
The objective is to define how the concepts people have in mind can be approached by using functional segmentation and psychological segmentation
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The Use of Customer Profiles empowers Marketing & Selling Processes
The use of customer profiles begins with the approach to the segments that are natural buyers of a product/service and continue the expansion of the market based on the adjacency of segmentsÂ
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Welcome to the 4th Industrial Revolution
These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.
The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.