Unicist Conceptual B2C Market Segmentation

Marketing Intelligence

Marketing Intelligence

Marketing Intelligence

Unicist Conceptual B2C Segmentation

Managing the Root Causes of Buying Processes

Managing the Root Causes of Buying Processes

Managing the Root Causes of Buying Processes

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Unicist Conceptual B2C Market Segmentation

to Increase Marketing Effectiveness and Sales

The discovery that the concepts people have in their long-term memory drive their actions and that the conceptual short-term memory triggers perception, drove marketing to a superior level.

The unicist conceptual segmentation is based on this discovery and the discoveries of the functionality of human intelligence. It was developed to segment considering the use value, the functional value, the symbolic value, the linking value and the social value. This segmentation allows defining profiles that manage the root causes of buying processes.

Unicist Standard

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Our Value Proposition

We suggest adopting the unicist conceptual segmentation because it emulates the intelligence applied to buying decisions. It allows increasing notoriously the accuracy of marketing and selling processes.

It is recommended to start by testing it in a niche, segment, new channel, new product or new service. It is the segmentation that increases significantly marketing effectiveness.

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The Unicist Segmentation Model

This segmentation model includes:

Unicist B2C Market Segmentation

The integration of these segmentations defines the different customer profiles. The use of expert systems simplifies the building of customer profiles and their maintenance.

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What became Possible

Unicist Conceptual Segmentation emulates the functionality of the structure of the concepts potential buyers have in their minds. 

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Expert System to Build B2C Profiles

The unicist expert system, sustained by Unicist AI, allows defining and managing customer profiles to expand markets.

These profiles allow developing segmented actions to maximize the influence in the market and fosters the word of mouth expansion.

This expert system includes the definition of the structural catalysts that influence each profile.

Unicist Expert Systems
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The Benefits

The use of this segmentation increases +20% the market effectiveness compared with the use of segmentation models available in the market. This segmentation allows:

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The Application Fields

This segmentation is needed to increase the influence on potential buyers. You can test this model applying it to a new segment, product / service or channel in your business.

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The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

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Creative Commons