Collaborative Corporate Partnering
Managing the Functionalist Principles of B2C Markets
Human actions are driven by the concepts people have in their minds. Therefore, B2C conceptual market segmentation is necessary to match the concepts people have in their minds. If their buying decisions are not impulse driven, it is necessary to use a conceptual segmentation, a functional segmentation that deals with the aesthetics and a psychological segmentation that deals with the relationships between buyers and products or services.
The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems using the necessary synchronized binary actions to generate results.
The purpose of the unicist conceptual segmentation is being able to define how the concepts people have in mind can be approached by using functional segmentation and psychological segmentation.
The structural segmentation is defined by the hard segmentation that is based on the operational functionality of a product or service and defines the generic approach to a market.
The lifestyle defines the functional catalysts that can be used to open a market space and accelerate buying processes. The functionality of the catalysts is what allows influencing markets.
The use of customer profiles begins with the approach to the segments that are natural buyers of a product/service and continue the expansion of the market based on the adjacency of segments.