Collaborative Corporate Partnering

B2C Bestseller Design

Managing the Functionalist Principles of B2C Bestsellers

Functionalist Technologies

Complementing Products to satisfy Latent Needs

Collaborative Corporate Partnering

The bestseller building process is based on the use of the functionalist designer that uses the unicist conceptual segmentation model to build products/services using the functionalist principles of bestseller building and the specific fundamentals of the value propositions. It also includes the definition of the trends that need to be followed to ensure the building of a first-choice alternative. 

The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems using the necessary synchronized binary actions to generate results.


Bestseller Design Process

The B2C bestsellers are designed to enhance the desires of the users and satisfy their latent needs in a participative environment. The design aims at ensuring the competitive advantage of the value propositions.

Basic Technologies & Tools

Unicist Conceptual Segmentation

The segmentation is used to define the profiles of the hard segment that is used to initiate the bestselling processes and define the adjacent segments that can be influenced by the first-choice positioning.

B2C Segmentation
Semiotic group

The Use of Semiotic Groups

The semiotic groups are used to confirm the functionality of the desirability and attributes of the products/services, the competitive advantage of the value proposition and the functionality of the marketing process.

Mktg & Competitive Strategies

The characteristics of the product/services and the positioning in the market define the type of marketing strategy that is functional, and the competitive strategy needed to become a bestseller.

Competitive Strategies
Binary Actions

Binary Actions Building

The development of the B2C marketing process requires the design and implementation of segmented synchronized binary actions to match the buying argument buyers have, using marketing objects and catalysts.

Pilot Testing & Recycling

The use of pilot tests associated with semiotic groups drives the design of bestsellers. It includes the participation of the functionalist design groups to reflect on the responses of the market.


Test these Technologies in a Contingency Room

The unicist contingency rooms were designed to solve urgent business problems by developing structural solutions managing their root causes. They use the functionalist principles of business and market problems, conflicts and crises. These collaborative projects begin by generating positive cash-flow for the companies.

Contingency Rooms use the Functionalist Principles to develop Solutions

Problems are solved using functionalist principles that allow designing the binary actions that ensure results

Functionalist Technologies