Collaborative Corporate R&D Partnering
Unicist B2B Market Segmentation
Based on Functionalist Technologies in the 4IR
B2B conceptual segmentation defines the roots of buying decisions and allows matching the buying arguments of potential customers by developing segmented sales arguments. It defines customer/client profiles that are used to design and use marketing objects that include the personal segmentation of the deciders.
Basic Discoveries that sustain Functionalist Marketing
- Concepts drive human actions, which include buying decisions.
- The functionalist principles of marketing are defined by the concepts people have.
- Synchronized binary actions make the functionalist principles work.
- Pre-concepts trigger the perception of value propositions.
- Conceptual segmentation increases marketing accuracy and effectiveness.
- The buying arguments are based on the concepts people have in mind.
- Semiotic groups allow finding the concepts and the latent needs people have.
- The Functionalist design allows managing the roots of the functionality of marketing processes.
The Use of Business Profiles to manage Buying Arguments
Technologies are provided in English, German, Portuguese and Spanish.
Building the Unicist Conceptual Business Segmentation
It provides the context to develop value propositions and to build the marketing and sales processes that fit into the culture of the companies
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The Use Value defines the Structural Segmentation
The structural segmentation is based on the use value that is defined by the features of the specific functionality of a product or service
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B2B Customer Profiles allow Segmenting Sales Actions
Profiles define the operational aspects of the customers where the company has the critical mass to influence and establish stable relationships
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Welcome to the 4th Industrial Revolution
These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.
The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.