Unicist B2B Segmentation

Business Intelligence

Business Intelligence

Business Intelligence

Unicist B2B Marketing Intelligence System

Based on the Unicist Conceptual Segmentation

Based on the Unicist Conceptual Segmentation

Based on the Unicist Conceptual Segmentation

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Unicist Conceptual B2B Market Segmentation

To Develop Marketing Intelligence for Market Growth

The Unicist Marketing Approach developed by The Unicist Research Institute, is based on the discovery that the concepts people have in mind drive their buying decisions. This made the management of the root causes of buying processes possible.

Functional marketing introduced an upgrade in marketing processes that includes managing conceptual segmentation and binary marketing actions to increase sales.

Unicist Standard

As part of our partnering policy, the unicist technologies are licensed under a Creative Commons Attribution 4.0 International License.

Our Value Proposition

We suggest adopting the unicist marketing intelligence system that uses the unicist conceptual segmentation because it emulates the intelligence applied to buying decisions. It allows notoriously increasing the effectiveness of marketing and selling processes.

It is recommended to start by testing it in a niche, segment, new channel, new product or new service. It is the segmentation that significantly increases marketing effectiveness.

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The Roles in B2B Marketing

The research on the functionality of human intelligence and of institutional and entrepreneurial decision making, allowed developing the unicist marketing intelligence approach based on the unicist conceptual segmentation.

The research on buying processes is based on real applications that were focused on the development of profiles and marketing objects to drive sales and catalyze them.

It is based on the discovery that business segments are driven by use value, the functional value, the symbolic value, the linking value, and the social value. This segmentation allows defining profiles to manage the root causes of buying processes.

The customer profiles defined by the unicist segmentation allow choosing the most effective marketing process to increase sales: 1st choice marketing, innovation marketing, brand driven marketing, demonstration driven marketing and sponsor driven marketing.
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The Unicist B2B Segmentation Model

This segmentation model includes:

The integration of these segmentations defines the different customer profiles. The use of expert systems, sustained by Unicist AI, simplifies the building of customer profiles and their maintenance.

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What became Possible

Unicist Conceptual Segmentation emulates the functionality of the structure of the concepts potential buyers have in their minds. It allows:

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Expert System to Build B2B Profiles

The unicist expert system, sustained by Unicist AI, allows defining and managing customer profiles to expand markets.

These profiles allow developing segmented actions to maximize the influence in the market and fosters the word of mouth expansion.

This expert system includes the definition of the structural catalysts that influence each profile.

Unicist Expert Systems
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The Benefits

The use of this segmentation increases +50% the speed of market growth, compared with the use of segmentation models available in the market. This segmentation allows:

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The Application Fields

This segmentation is needed to increase the influence on potential buyers. You can test this model applying it to a new segment, product / service or channel in your business.

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The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

Creative Commons
Creative Commons