Collaborative Corporate R&D Partnering
Based on Functionalist Technologies in the 4IR
B2B conceptual segmentation defines the roots of buying decisions and allows matching the buying arguments of potential customers by developing segmented sales arguments. It defines customer/client profiles that are used to design and use marketing objects that include the personal segmentation of the deciders.
It provides the context to develop value propositions and to build the marketing and sales processes that fit into the culture of the companies
The structural segmentation is based on the use value that is defined by the features of the specific functionality of a product or service
Profiles define the operational aspects of the customers where the company has the critical mass to influence and establish stable relationships
These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.
The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.