Unicist B2B Market Segmentation to Sustain Market Growth

Providing B2B Market Intelligence to Generate Leads

The Unicist Conceptual B2B Segmentation allows:
1) Defining customer profiles
2) Building marketing objects
3) Empowering the use value of products and services
4) Building virtual marketing and selling processes
5) Building distribution channels
6) Monitoring the actions of competitors

Value Proposition

B2B Segmentation

Building the Unicist Conceptual Business Segmentation

The unicist conceptual business segmentation provides the context to develop value propositions and to build the marketing and sales processes that fit into the culture of the companies that are approached. Access

The Use Value defines the Structural Segmentation

The structural segmentation is based on the use value that is defined by the operational functionality of a product or service that is implicit in its differentiated operational features. Access

B2B Structural Segmentation

The Institutional Positioning Catalyzes B2B Marketing

The catalysts of b2b marketing is based on the institutional positioning in the market that is implicit in the institutional image value that sustains the brand value of products and services. Access

B2B Customer Profiles allow Segmenting Sales Actions

Profiles define the operational aspects of the customers where the company has the necessary critical mass to influence a company and the necessary added value to establish stable relationships. Access

B2B Customer Profiles
Unicist Solutions Library
Creative Commons
Unicist Solutions Library
Creative Commons