Functionalist Technologies

The Next Stage

Unicist B2B Market Segmentation

A Causal Approach to Business

Conceptual B2B Segmentation

Using Unicist Functionalist Design based on Binary Actions

B2B conceptual segmentation defines the roots of buying decisions and allows matching the buying arguments of potential customers by developing segmented sales arguments. It defines customer/client profiles that are used to design and use marketing objects that include the personal segmentation of the deciders.

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Beyond Empiricism: The Causal Approach to Business

The causal approach to business is based on the discovery and development of the unicist logic, functionalist principles, and the unicist binary actions that make business processes work. It is the next stage to managing the adaptability of business functions.
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The Next Stage is based on Unicist Binary Actions

To increase the growth speed of highly professionalized organizations by up to 50% and enhance energy efficiency by up to 30% using unicist binary actions.

The next stage in science has been initiated by the functionalist approach to science, developed for addressing adaptive environments, including businesses. This approach integrates science, philosophy, and action into a unified field, enabling a causal approach to marketing. It goes beyond previous empirical methods.

The next stage in marketing utilizes marketing objects, based on unicist binary actions, to align with the concepts in people’s minds that define their comfort zone and buying decisions. It employs the functionalist principles of value propositions to establish buying arguments and unicist binary actions, including catalysts, to enhance marketing effectiveness by up to 30% in both B2C and B2B markets.

The next stage focuses on managing the roots of buying decisions. It is based on the discovery that the concepts held in people’s minds function as behavioral objects driving their actions, including buying decisions. Consequently, conceptual segmentation simplifies access to the natural segments of individual or institutional buyers, thereby enhancing marketing effectiveness.

“For every action, there is an equal and opposite reaction.” This law of physics also applies to marketing. The development of unicist binary actions in marketing minimizes reactions by concentrating on the concepts in the potential customers’ minds. Binary actions are two synchronized actions that, on the one hand, open possibilities and, on the other hand, ensure results.

The Use of Business Profiles to manage Buying Arguments

Technologies are provided in English, German, Portuguese and Spanish.

Building the Unicist Conceptual Business Segmentation

It provides the context to develop value propositions and to build the marketing and sales processes that fit into the culture of the companies
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The Use Value defines the Structural Segmentation

The structural segmentation is based on the use value that is defined by the features of the specific functionality of a product or service
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B2B Customer Profiles allow Segmenting Sales Actions

Profiles define the operational aspects of the customers where the company has the critical mass to influence and establish stable relationships
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Welcome to the 4th Industrial Revolution

These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.

The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.