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Unicist B2B Market Segmentation
A Root Cause Approach to Business
The discovery that the concepts underlying buying arguments drive purchasing decisions, developed at The Unicist Research Institute, made a causal approach to marketing possible. It was made accessible to everyone through the use of the Unicist Conceptual Designer, based on comfort zone segmentation and commercial binary actions that ensure results. This significantly enhanced marketing effectiveness. It applies to both B2B and B2C businesses.
Comfort zone segmentation, as a causal segmentation approach, significantly enhances marketing effectiveness based on segmented binary actions. In competitive markets, the use of this segmentation model, combined with binary actions, enhances marketing effectiveness by more than 30%.
The New Stage is based on Unicist Binary Actions
To increase the growth speed of highly professionalized organizations by up to 50% and enhance energy efficiency by up to 30% using unicist binary actions.
Unicist Conceptual & Comfort Zone B2B Market Segmentation
Unicist B2B segmentation categorizes companies according to their functionality, segments their stakeholders based on their comfort zones, and validates the information using destructive tests in the market.
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