Collaborative Corporate R&D Partnering
Managing the Functionalist Principles of B2B Markets
Based on Collaborative Corporate R&D Partnering
The discovery that the concepts underlying buying arguments drive purchasing decisions, developed at The Unicist Research Institute, made a causal approach to marketing possible. It was made accessible to everyone through the use of the Unicist Conceptual Designer, based on comfort zone segmentation and commercial binary actions that ensure results. This significantly enhanced marketing effectiveness. It applies to both B2B and B2C businesses.
Comfort zone segmentation, as a causal segmentation approach, significantly enhances marketing effectiveness based on segmented binary actions. In competitive markets, the use of this segmentation model, combined with binary actions, enhances marketing effectiveness by more than 30%.
To increase the growth speed of highly professionalized organizations by up to 50% and enhance energy efficiency by up to 30% using unicist binary actions.
Managing the causality of business is essential to profit from AI. Therefore, it becomes necessary to introduce this new role in companies to manage the causality of business functions and processes, applying functionalist principles and implementing binary actions.
Unicist B2B segmentation categorizes companies according to their functionality, segments their stakeholders based on their comfort zones, and validates the information using destructive tests in the market.
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Unicist Virtual Advisor
You can learn about the new stage introduced by the unicist causal approach to business by accessing the Unicist Virtual Advisor
Suggested questions to begin:
What are unicist binary actions?
What is comfort zone market segmentation?
What is unicist AI?
What is the unicist conceptual designer?
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The Unicist Virtual Advisor is a counselor and coach based on generative AI,
trained as an expert in the functionalist approach to business.
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