Collaborative Corporate R&D Partnering
Based on Functionalist Technologies in the 4IR
Functionalist B2B marketing is based on the use of commercial, semantic, semiotic, catalyzing and branding objects to establish a first-choice positioning in companies. It is based on matching the concepts of the products or services companies buy. The process begins with the building of a functionalist prototype.
It is based on segmenting the companies while, within such companies, the B2C segmentation is used to influence the individual participants
It uses the functionalist principles of processes to build synchronized binary actions, catalysts, and business objects to generate results
It is built to learn from the feedback in the context of customer orientation and adaptability introduced by the 4th Industrial Revolution
These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.
The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.