Functionalist Technologies

The New Stage

Conceptual Object Driven B2B Marketing

A Causal Approach to Business

Conceptual B2B Marketing

Using Unicist Conceptual Design based on Binary Actions

Conceptual B2B marketing is based on the use of commercial, semantic, semiotic, catalyzing and branding objects to establish a first-choice positioning in companies. It is based on matching the concepts of the products or services companies buy. The process begins with the building of a functionalist prototype.

A Causal Approach Using Unicist Functionalist Expert Systems

The discovery that the concepts underlying buying arguments drive purchasing decisions, developed at The Unicist Research Institute, made a causal approach to marketing possible. It was made accessible to everyone through the use of the A Causal Approach using Unicist Functionalist Expert Systems, based on comfort zone segmentation and commercial binary actions that ensure results. This significantly enhanced marketing effectiveness. It applies to both B2B and B2C businesses.

The New Stage is based on Unicist Binary Actions

To increase the growth speed of highly professionalized organizations by up to 50% and enhance energy efficiency by up to 30% using unicist binary actions.

Introducing the Role of Unicist Business Ontologist in Companies

Managing the causality of business is essential to profit from AI. Therefore, it becomes necessary to introduce this new role in companies to manage the causality of business functions and processes, applying functionalist principles and implementing binary actions.

Conceptual B2B Marketing to position as a First-Choice Alternative

It is based on segmenting the companies while, within such companies, the B2C segmentation is used to influence the individual participants
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Unicist Virtual Advisor

You can learn about the new stage introduced by the unicist causal approach to business by accessing the Unicist Virtual Advisor

Suggested questions to begin:

What are unicist binary actions?

What is comfort zone market segmentation?

What is unicist AI?

What is the unicist conceptual designer?

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The Unicist Virtual Advisor is a counselor and coach based on generative AI,
trained as an expert in the functionalist approach to business.