The Next Stage
A Causal Approach to Business
Functionalist B2B marketing is based on the use of commercial, semantic, semiotic, catalyzing and branding objects to establish a first-choice positioning in companies. It is based on matching the concepts of the products or services companies buy. The process begins with the building of a functionalist prototype.
Beyond Empiricism: The Causal Approach to BusinessThe causal approach to business is based on the discovery and development of the unicist logic, functionalist principles, and the unicist binary actions that make business processes work. It is the next stage to managing the adaptability of business functions.
To increase the growth speed of highly professionalized organizations by up to 50% and enhance energy efficiency by up to 30% using unicist binary actions.
The next stage in science has been initiated by the functionalist approach to science, developed for addressing adaptive environments, including businesses. This approach integrates science, philosophy, and action into a unified field, enabling a causal approach to marketing. It goes beyond previous empirical methods.
The next stage in marketing utilizes marketing objects, based on unicist binary actions, to align with the concepts in people’s minds that define their comfort zone and buying decisions. It employs the functionalist principles of value propositions to establish buying arguments and unicist binary actions, including catalysts, to enhance marketing effectiveness by up to 30% in both B2C and B2B markets.
The next stage focuses on managing the roots of buying decisions. It is based on the discovery that the concepts held in people’s minds function as behavioral objects driving their actions, including buying decisions. Consequently, conceptual segmentation simplifies access to the natural segments of individual or institutional buyers, thereby enhancing marketing effectiveness.
“For every action, there is an equal and opposite reaction.” This law of physics also applies to marketing. The development of unicist binary actions in marketing minimizes reactions by concentrating on the concepts in the potential customers’ minds. Binary actions are two synchronized actions that, on the one hand, open possibilities and, on the other hand, ensure results.
It is based on segmenting the companies while, within such companies, the B2C segmentation is used to influence the individual participants
It uses the functionalist principles of processes to build synchronized binary actions, catalysts, and business objects to generate results
It is built to learn from the feedback in the context of customer orientation and adaptability introduced by the 4th Industrial Revolution
These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.
The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.