Collaborative Corporate Partnering
Managing the Functionalist Principles of B2B Bestsellers
The bestseller building process is based on the use of the functionalist designer with the participation of groups to build products/services using the functionalist principles of bestseller building and the specific fundamentals of the value propositions. It also includes the definition of the trends that need to be followed to ensure the building of a first-choice alternative.
The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems using the necessary synchronized binary actions to generate results.
The B2B bestsellers are designed to enhance the self-fulfillment of the users and satisfy their latent needs in a participative environment. The design aims at ensuring the competitive advantage of the value propositions.
The segmentation is used to define the profiles of the segment that is used to initiate the bestselling processes and define the adjacent segments that can be influenced by the first-choice positioning.
The semiotic groups are used to confirm the functionality of the attributes of the products/services, the competitive advantage of the value proposition and the functionality of the marketing process.
The characteristics of the product/services and the positioning in the market define the type of marketing strategy that is functional, and the competitive strategy needed to become a bestseller.
The development of the marketing process requires the design and implementation of binary actions that are synchronized marketing actions to influence buyers using marketing objects and catalysts.
The use of pilot tests associated with semiotic groups drives the design of bestsellers. It includes the participation of the functionalist design groups to reflect on the responses of the market.
The unicist contingency rooms were designed to solve urgent business problems by developing structural solutions managing their root causes. They use the functionalist principles of business and market problems, conflicts and crises. These collaborative projects begin by generating positive cash-flow for the companies.
Problems are solved using functionalist principles that allow designing the binary actions that ensure results