The B2B bestsellers are designed to enhance the self-fulfillment of the users and satisfy their latent needs in a participative environment. The design aims at ensuring the competitive advantage of the value propositions.
The segmentation is used to define the profiles of the segment that is used to initiate the bestselling processes and define the adjacent segments that can be influenced by the first-choice positioning.
The semiotic groups are used to confirm the functionality of the attributes of the products/services, the competitive advantage of the value proposition and the functionality of the marketing process.
The characteristics of the product/services and the positioning in the market define the type of marketing strategy that is functional, and the competitive strategy needed to become a bestseller.
The development of the marketing process requires the design and implementation of binary actions that are synchronized marketing actions to influence buyers using marketing objects and catalysts.
The use of pilot tests associated with semiotic groups drives the design of bestsellers. It includes the participation of the functional design groups to reflect on the responses of the market.