Unicist Strategy Driven Solutions
A Functionalist Approach for Business Growth
The Unicist Evolutionary Approach (UEA), which emulates nature, fosters growth and ensures results by using concepts, fundamentals, maximal and minimum strategies with the corresponding binary actions and the use of business objects. As part of our partnering policy, the unicist technologies are licensed under a Creative Commons Attribution 4.0 International License.
Functional Strategies vs. Empirical Strategies
Functional strategy building introduced an upgrade in the strategy building process. While empirical strategies are based on the knowledge of the know-how of businesses, functional strategies are based on the integration of the know-why with the know-how.
Empirical strategies are developed based on multiple unidirectional cause-effect actions, while the functional strategic approach is based on the use of synchronized binary actions that allow developing maximal and minimum strategies. This applies to business, marketing, organizational, financial and competitive strategies.
The New Stage in Business Technologies
The research work at The Unicist Research Institute allowed explaining and managing the functional root-causes of social and business processes, their evolution, and how to make things happen.
The adaptability of businesses, introduced by the 4th Industrial Revolution, was solved by the unicist evolutionary approach that made businesses reasonable, understandable, and predictable.
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Implementation through Collaborative Projects
The implementation of Unicist Technologies is based on the development of participative R&D projects that ensure their functionality and allow transferring the technology.
The first prototype begins to work within 45 days. It requires the participation of an internal strategic analyst.
All the projects are based on the generation of positive cashflow for the clients.
The Unicist Evolutionary Approach in the 4th Industrial Revolution
The 4th Industrial Revolution (4IR) is the first industrial revolution that introduced a paradigm shift focused on the generation of market value based on the introduction of adaptability of business processes and customer orientation.
The Unicist Evolutionary Approach (UEA) is based on the unicist logic to emulate the intelligence of nature and uses conceptual technologies to manage the fundamentals and functionality of business processes.
Conceptual Marketing
The Use of the Conceptual Segmentation Application
The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling argument match the buying argument. Its use allows:
The research on human behavior demonstrated that human actions are driven by the concepts people have in their long-term memory, which also drive their buying-decisions.
The concepts prospective buyers have define their central buying argument. The conceptual market segmentation defines the complement of their buying arguments.
Conceptual market segmentation describes the concept that is implicit in a product or service. This segmentation is necessary because it allows addressing the concepts people have in their mind.
The Use of the Binary Actions Application to Influence Buyers
Every marketing action generates a natural reaction. On the contrary, the use of unicist binary actions influences the root causes of the customer’s buying decisions and substitutes reaction for complementation. The use of binary actions allows:
Actions generate reactions. But unicist binary actions respond to the concepts of the potential costumer and therefore generate no reactions.
The development of binary actions requires having a strategic approach to the environment, which implies having a maximal strategy to grow and a minimum strategy to ensure results.
The use of unicist binary actions to avoid entropy are based on the actions that follow the segmentation of the products and services proposed and the actions that follow the segments of buyers.
The Use of the Marketing Objects Application
The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions integrating catalysts. This allows:
The objective of commercial objects is to awaken interest in value propositions. They are based on the concept of the segment that is being approached, its needs and beliefs.
Semantic objects make differentiations and innovations meaningful and necessary. They install the knowledge that is needed to make a buying decision.
The purpose of a branding object is to sustain and empower a buying intention in the mind of the potential buyer. Branding objects are a catalyst of buying processes.
The Use of the Catalyzing Objects Application
Catalysts allow establishing a space in the market, increasing the efficiency and the speed of marketing processes. Changes in the market require changing the catalysts that are being used. The use of catalysts allows:
Marketing Catalysts open a space in the market due to the influence they have based on the latent needs they satisfy. They empower the marketing value propositions based on their indirect influential power.
Catalysts introduce a superior level of functionality by empowering reliability in the marketing process diminishing the required level of efficacy and increasing the level of marketing effectiveness.
Unicist Catalysts accelerate the buying decision processes by increasing the perception of differentiation and ensuring the synchronicity of actions..
Unicist Strategy
Using the Unicist Strategy Application for Growth
Unicist Strategy is an emulation of the intelligence of nature. It was created to manage adaptive processes to foster growth through the development of maximal strategies and ensure survival through the development of minimum strategies. Its use allows:
Unicist short-term strategies are based on the development of maximal strategies to grow and minimum strategies to ensure results, sustained by the knowledge of the concepts of the business.
The future and the past are not symmetric. Unicist long-term strategies are based on the building of future scenarios that include the business and its restricted and wide contexts.
The unicist approach defines which is the set of competitive strategies that ensures the results depending on the competitors, the market, the product and the organization.
Using the Object Driven Organization Application
The object driven organization was developed to ensure the adaptability of business processes and their customer orientation. It accelerates business processes and ensures their reliability. Its use allows:
The object driven organization is the adaptive model integrated by processes, objects and roles that allows organizing the business processes as a unified field to optimize results.
The object driven organization is a client-oriented model that integrates business objects in the business processes to empower expansion and increase adaptability and profitability.
Root Cause Management is a conceptual technology to manage the root causes of business problems based on the management of the concepts and fundamentals of the business functions involved.
Business Intelligence
The Use of the Business Intelligence Application
Unicist business intelligence is based on the research of the fundamentals of businesses, the development of future scenarios and the management of descriptions, indicators and predictors. Its use allows:
The semiotic groups are a way to obtain the necessary information to explain the root causes of social, organizational, and individual behavior by understanding the connotations and denotations of their functionality.
Unicist business intelligence uses the unicist conceptual approach to manage competitive intelligence, critical intelligence and structural intelligence and to build the context of businesses.
The conceptual approach to strengths and weaknesses allows separating those weaknesses that are implicit within a strength and need to exist to generate value from those that are explicit weakness that need to be amended.
Strategic Analysts
Having In-house Strategic Analysts
Strategy building requires managing the fundamentals of business processes. Strategic analysts provide the framework, information and possibilities for strategic decision making. Its use allows:
Develop the analytical work to develop maximal strategies to grow and minimum strategies to ensure results in a business or in a specific field of action.
Fundamental analysis is necessary to access the root causes of problems. The unicist logical approach and fundamental analysis are necessary to manage the concepts of businesses to foster growth and profitability.
Designing binary actions implies doing the analytical work to develop maximal strategies to grow and minimum strategies to ensure results in a specific field of action.
The Unicist Research Institute
The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org
