Access the Fundamentals for Unicist Strategic Marketing
to develop diagnoses, forecasts and build marketing strategies

This search engine provides the necessary information to access the fundamentals of marketing. Markets exist objectively and subjectively. This search engine provides both the objective information for marketing and how to deal with the potential buyers’ minds. Unicist Micro-Segmentation, Unicist Object Driven Marketing and Unicist Market Confrontation are breakthroughs that allow entering a new dimension of marketing. You will find here all the information you need to diagnose, forecast and build marketing strategies.

The Unicist Standard
for Market Development

About 50% of marketing campaigns do not achieve their goals. This was the input for developing, step by step, a model that could make marketing more accurate.
The Unicist Standard for Market Development is based on the discovery and use of the Conceptual Market Segmentation that defines the fundamentals of the buying process. It includes: Image Building, Market Segmentation, Advertising, Relationship Management, Product & Services, Pricing, Promotion, Distribution and a Market Laboratory.

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Blue Eagle X-pert System (BEES)
for Unicist Strategic Marketing

The Blue Eagle X-pert System was designed to process social, institutional and individual information to build scenarios, and institutional and individual positioning and diagnostics.

Blue Eagle X-pert System’s technology is based on sign-based inferences. Symptoms, as opinions, are considered as signs.

The Blue Eagle X-pert System includes:
1) Market Structure
2) Market Segmentation
3) Market Confrontation
4) Market Positioning
5) Brand Attributes
6) Use Value of the Products
7) Research & Development
8) Future Scenarios