What is the Unicist Approach to B2C Market R&D Labs?

The discovery of the unicist ontogenetic intelligence of nature allowed defining the triadic structure and the complementation and supplementation laws that underlie any entity.

These discoveries established the groundings to develop the unicist double dialectical logic that underlies all systems in nature.

The use of the double dialectical logic made the emulation of the organization of nature possible, developing objects to install into human adaptive systems to make them faster, safer and reliable. 

The Unicist B2C Market R&D Labs are based on (*):

1) Defining and managing the different segments of clients in order to allow developing a commercial community using the triadic segmentation integrating the functional, psychological and conceptual segmentation.

2) Defining functional clusters using the triadic structure of the functional segmentation to build internal and external product/service synergy.

3) Using the triadic structure to define clusters based on the type of relationships established in order to use semantic objects.

4) Using the triadic conceptual segmentation to expand the boundaries of the market segments to grow.

5) Using the triadic anthropological lifestyle segmentation to establish the possibilities to expand markets.

6) Using the triadic structure of commercial objects, semantic objects and semiotic signs to develop an object driven marketing process.

7) Using the triadic structure of brand power to build external synergies to establish commercial alliances.

8) The use of adaptive customer relationship management (unicit adaptive CRM).

9) The development of destructive tests, non destructive tests and market pilot tests.

10) The development of a unicist scorecard to monitor the metrics of the processes.

(*) A condition to manage the unicist approach is to go beyond the use of dualistic logic and use the double dialectical logic in order to be able to emulate dynamic processes in mind. It implies leaving behind the use of the disjunction “or” substituting it by the use of the functional conjunction “and”.

You can access the book on “Introduction to Ethical Intelligence in Business” by Diana Belohlavek at: http://www.unicist.org/deb_ieib.php

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.

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