Launching of the Critical Mass Strategy
The Critical Mass Strategy began its implementation process in São Paulo, Brazil on August, 25. A successful Micro-clinic (“wine degustation”) was organized in the academic environment of the FECAP in São Paulo. It was organized by the UKC São Paulo led by Silvio Celestino. It was extremely successful with 17 participants at the event and 25 interested prospects from other cities, who could not travel to São Paulo.
The micro-clinic included the general presentation of The Unicist Research Institute and afterwards, the presentation of the Future Global and Brazilian Scenarios. This was preceded by a discussion among participants on Brazilian fundamentals that sustain the country’s expansion.
The day after, 5 business proposals were made.












































Unicist Approach opens a new realm of possibilities to individuals, businesses, institutions and the country itself in Brazil. It was an honor to receive the participants in the micro-clinic and listen to their ideas about Brazil´s strengths in economic, social and politic fields. I am thankfull Mr. Marcelo Camargo, FECAP Superintendent, for his generosity in opening its facilities to this unprecedent event in Brazil.