The Unicist Research Institute developed the necessary technologies to build adaptive systems to manage automatically the feedback from the environment. One of the paradigmatic areas where adaptiveness becomes necessary is the commercial activity.

That is why the Unicist Adaptive CRM becomes the next stage for commercial organization. It uses the unicist logical information provided by the ontogenetic maps or the markets, its segments and of each of the commercial functions.

Adaptiveness is based on the existence of drivers that make it possible. The level of the drivers is the following:

1)      There are analogical drivers that are based on the recognition of patterns.

2)      There are rule based drivers that include the preexisting and add rules that correspond to the activity.

3)      There are empirical drivers that include the preexisting and add empirical information obtained using mathematical models.

4)      There are objects based drivers that include the preexisting and add concept based objects as intrinsic adaptive systems.

Unicist Adaptive CRMs are developed by in-company or outsourced Market-Labs and the rules it managed are patented for each company.

The implementation is in charge of members of the Unicist Confederation who are CRM experts.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

Teaching is the cost of education and learning is the generated value. The use of unicist learning objects diminishes the cost and increases the value of what is being learned. A positive side effect is that learners assume the responsibility to adapt to the environment and not only to the teacher.

The purpose of a learning object is to install an adaptive knowledge object in the mind of the learner. Learning objects build a bridge and integrate theory with practice that allow individuals to use them and recycle them if necessary.

This implies that the learning objects drive the accommodation process to accept new aspects that were not managed before and integrate these new aspects in mind through an assimilation process which requires storing this integration in the long term memory of individuals.

Learning objects are complex adaptive systems that have been designed to drive the learning processes of the learner without needing external support when working within functional learning environments.

A functional learning environment exists when there is a need of a specific knowledge to do something, the necessary capacities of an individual are available and accessible and the objects have the necessary authoritative role to be accepted.

Learning objects cannot work when these conditions are exceeded and then the participation of a counselor becomes necessary to substitute these objects by personal action. This is homologous to the autopilot of an airplane which needs to be substituted by the pilot when the conditions of the external environment exceed the possibilities of the object.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

This is the case of In-company Unicist Corporate Universities to drive the clients towards an upper level of business or technology management.

They require proposing conceptual approaches to the restricted context of a business. When they deal with operational aspects of a business they generate no catalyzing effect.

They have to compete with the business giving conceptual solutions that provide a superior solution that makes the complementary value proposition of companies desirable.

They necessarily have to provide information that is above the operational level avoiding competing or providing recipes to the clients.

Two simultaneous actions are needed to make the competitive triangle work: develop maximal strategy driven processes and then minimum strategy driven processes.

Unicist Corporate Universities as business catalysts require managing them as part of an innovation marketing process. Driving companies to an upper level implies innovation.

The Unicist Logical Approach to Innovation Marketing

For any businessman or woman it is self-evident that marketing implies competition with the alternatives the potential customers have in their minds. This implies seeking for the positioning as a first choice in a segment or if possible in the whole market.

But this cannot be done when an innovation is being marketed. Innovations have no substitutes; the alternatives the potential customers can have in their minds are either succedanea or inaction.

In competitive non-innovation markets the active role of sellers is to compete and the energy saving function is given by the capacity they have to cooperate with the prospects. These are naturally demand driven markets because the alternatives are already in the mind of the potential buyers.

In innovation marketing there is no substitute; therefore the proposal stands alone to sustain its validity and cannot be compared. This has two evident consequences.

On the one hand, the core of the approach to the market is the cooperation with the buyer which transforms the competitive capacity with the succedanea or inaction into the energy saving function.

On the other hand, this is a supply driven market which demands a sound knowledge of the subjective value of the innovative proposal in terms of its use value, its referential value which defines the succedanea that are considered, and the opportunity value which deals with the “urgent” need this proposal satisfies.

These structural differences between innovation marketing and non-innovation marketing explain why companies need to separate the management of supply driven markets from demand driven markets.

It is self-evident that innovation marketing is more energy consuming than demand driven markets. But this is compensated by the prices of innovative products.

Innovation marketing will be managed as demand driven markets when both market actions are mixed without separation. They belong to different species and cannot be integrated.

The final problem is that after the innovation has been absorbed by the environment, the supply driven market is transformed into a demand driven market.

This is a mutation that requires reorganizing the marketing process. And the innovation wheel begins to rotate again.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org

The Unicist Confederation is a multi-local, cooperative confederation. It is the business arm of The Unicist Research Institute (TURI), a pioneer in complexity science research that developed the unicist approach to businesses and became a world-class research organization in the field of human adaptive systems.

The positioning of research centers is objective; it depends on the breakthroughs produced and their added value to the market. Access TURI’s Brief: http://www.unicist.org/turi.pdf

More than 4,400 unicist ontological researches were developed from 1976 to July2012 inthe field of individual, institutional and social evolution. The main countries that originated these researches were: US, DE,UK, FR, JP, SE, CA, CH, IN, BR, AR, CAT, RU, CN, AU.

The Business

Unicist Confederation’s members install spin-offs of business object driven solutions for the adaptive aspects of start-up, medium and large companies.

The professionals who participate need to have the necessary technical-analytical and fundamental knowledge in order to deal with the adaptive aspects of businesses. Naturally, there are four types of professional attitudes: fundamentals driven, diagnostics driven, objects driven and results driven.

The market expansion is organized based on corporate and professional spin-offs. Corporate spin-offs are business units that are installed in companies to provide solutions for their markets and activities. The business units might be insourced or outsourced.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

The natural path for innovations is the confrontation of conquest.

A confrontation of conquest begins when a new product with no synergy with the pre-existing products is launched. There is also a confrontation of conquest when new markets are sought.

When the products that have been launched do not belong to an existent category and satisfy non manifested needs, the confrontation of conquest begins with the weakening of some occupied niches to introduce the new product (guerrilla confrontation).

The unicist confrontation of conquest requires an empty space occupying strategy when non manifested needs are being satisfied.

The confrontation of conquest requires beginning with niches, continuing with segments and finally covering the market.

Confrontation of conquest implies a differentiation based on a strong preexistent credibility.

The Confrontation of Conquest fails when differentiation is not perceived by the market or when the influence cannot sustain the credibility of the proposal.

Conquest is based on:

• Empty space occupation
• Speed
• Credibility

The first step to conquer is the occupation of empty spaces. The confrontation of market conquest begins based on the positioning in these niches.

To do so there is need for a previous action to open these niches. The action requires a non evident functional or ethical flank attack of the competitors’ solutions. Competition is lost if this flank attack is perceived.

A key factor in this confrontation is having a superior speed than that of the market leader. Higher speed is necessary to penetrate. If conquerors are slower than the market leaders they will just accumulate wishes and costs.

The conquest of markets is based on credibility. First choice positioning can only be achieved having a brand with the necessary objective and subjective attributes.

Thus empty spaces can be occupied with highly differentiated products and having a superior speed than the market defendant.

When a war of conquest is lost, the conqueror becomes a marginal competitor in that market.

Access more information on this subject at:
http://www.unicist.com/books-pages/en/unicist_market_confrontation_en2.php

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

The observation room for the Market Labs has been launched. It allows newcomers to become acquainted with the unicist complexity science research methodology. The Market Lab research is coordinated by Diana Belohlavek.

The methodology

There is a general research methodology that has to be followed to define the validity of a unicist ontological structure that is needed to deal with human adaptive systems.

The basic steps are:

1. Develop the hypothetical structure of the ontology.
2. Analyze the ontology and divide it into sub-ontologies following the laws of complementation and supplementation (only when necessary and possible).
3. Define observable results that need to be considered to validate the ontology.
4. Define the application fields of the ontology to validate its functionality.
5. Develop the applications beginning with destructive and non-destructive pilot tests to forecast reality.
6. Develop at least five experiences in the application field differing completely one from the other.
7. Develop forecasts of at least three periods with full certainty.
8. Restart the research process every time a deviation occurs.

Pilot Testing

Unicist Ontologies are omnipotent fantasies unless they have been tested. The testing of ontologies implies testing their functionality and requires a precise design of the tests. The “trial and error” use of objects is not a pilot test.

Pilot tests are the drivers of the unicist reflection processes. Pilot tests have two objectives:

1. Falsification of knowledge
2. Validation of knowledge

1) Falsification – Destructive testing

Falsification, in the field of complex problems, implies finding the limits of the validity of a given knowledge. To do so, it is necessary to develop experiences in homologous fields until the limits of validity are found. It defines the unified field that can be apprehended.

The falsification process is a destructive test for knowledge that is applied to realities with incomplete homologies. The destruction occurs when a condition is found to demonstrate the fallacy of the knowledge.

2) Validation – Non-destructive testing

Validation implies the factual confirmation of the validity of knowledge. Validation is achieved when knowledge suffices to exert influence on a reality in a predictable way.

Access a synthesis on the “The Unicist Complexity Science Research to deal with Adaptive Systems” that is available at the Scientific Dissemination Program. You will find there other syntheses that might be of your interest:
http://www.unicist.org/papers/unicist_research.pdf 

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

This Seminar provides the guiding idea to design and manage adaptive projects. The Unicist Project Management (UPM) was designed to manage adaptive projects in which the dynamic interaction with the environment requires managing feedbacks that change a project significantly.

This is the case, among others, of business processes, commercial processes, research processes and organizational processes.

These projects need to behave simultaneously as systemic projects, producing what depends on them, and as adaptive processes, in order to interact with the environment.

The unicist architecture of adaptive project management can be defined by the use of a business objects based execution that is driven by a solution approach.

The development of adaptive project planning includes the use of plans A, B, C and D to manage the adaptive project.

Adaptive Planning to Manage Adaptive Projects

Plan A

Plan A is the basic plan that follows the ontogenetic map of the solution of a project. It is the most participative project planning and management because it is based on the influence the manager exerts on the project.

Plan B

Plan B is a superior plan that includes plan A plus an entropy inhibiting object for the resistance. It is based on inhibiting the entropy by using expertise driven objects and the management of the peopleware of the project.

Plan C

Plan C is a superior plan that includes plan B plus a catalyzing object to accelerate the change. It is based on the use of a technology that allows establishing a superior, although less participative solution for the project.

Plan D

Plan D is a plan to abort the project if the possibilities of success are not given. It includes the development of a succedaneous solution.

Access more information at:
http://www.academic.unicist.org/seminar-adaptive-project-management.php

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

This seminar gives access to the guiding idea of the Unicist Object Driven Marketing approach. The object driven marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes. These objects produce basically three noticeable effects:

1. They allow having the necessary critical mass to trigger the buying process.
2. They accelerate the marketing process shortening the time between the marketing stimuli and the buying action.
3. Saving energy in the marketing process which makes it more efficient.

The object driven marketing process depends on the product or service, the market segments, and the lifestyle of the environment. The core of marketing actions is that they have the necessary critical mass to trigger a buying action.

Object driven marketing works basically using three types of business objects:

1. Drivers, to guide the business process and ensure the existence of critical mass.
2. Entropy inhibitors, to sustain the focus during the buying process and the fidelity of the buyers.
3. Catalysts, to accelerate the buying process.

This technology manages the algorithms of the buying process that corresponds to the category of product/service and includes the business objects in the process in order to ensure the results.

Access more information at:
http://www.academic.unicist.org/seminar-unicist-object-driven-marketing.php

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org

This Seminar provides the guiding idea to design and build IT Architectures. The maturity achieved by the IT technologies allowed making the next step, the integration of hardware and software with peopleware.

The unicist ontology based and object driven IT architecture is based on using the knowledge of the nature of a process, its components and its context to develop a system.

This allows generating the results defined by the business model. This technology uses a structural functionalist architectural approach to define the processes and the business objects that are needed and reliable to achieve the predefined results.

The Mutation of IT Architecture

The evolution of Information Technology generated its own mutation towards an upper level technology that manages hardware and software but allows the integration of peopleware to provide optimal solutions for work processes.

Peopleware is defined by the structure of objects that individuals have in their minds which define the models they use when dealing with hardware and software at work.

The Mutation

This mutation requires changing the way IT Architecture has to be designed. Peopleware is what allows integrating hardware and software providing the true driver of a work/business model. When peopleware has been defined, an adequate design of an aesthetic software architecture with a solid hardware architecture will make business processes operational.

Peopleware is perhaps the most significant development to provide business operational solutions. It allows integrating administrative systems and adaptive systems to upgrade work processes when managing businesses as unified fields.

Peopleware is part of an IT architecture applied to work process design. Therefore, it requires having or achieving a sound knowledge of the business/work processes that are being modeled.

We strongly recommend taking advantage of the mutation generated by the evolution of the information technologies.

Access more information at:
http://www.academic.unicist.org/seminar-unicist-it-architecture.php

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org